Wanna Make Money In The App Store? ‘Sell’ Free Apps

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Weird right? But true according to GigaOm today, who go on to explain that nearly a third of the top-grossing iPhone apps today are free.

Confused? Don’t be – it’s about in-app purchasing. Since Apple opened the floodgates with the in-app idea, freemium apps have flourished.

 

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Free apps have the advantage of encouraging downloads, obviously because they’re free, and then once you’re hooked on the app they tempt you with in-app goodies. And it’s not just gaming apps that pay the bills for free, social media, and of course notably Facebook with Farmville, is a classic example.

The iPad is not as lucrative in this market, as yet and none of the top 100 apps in the top-grossing list are free, despite there being free iPad apps available in in-app purchases.

So, if you want to be a successful app developer, it seems the money is on, freemium apps.

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