Richard Branson’s Project iPad Magazine Goes Free


What confusing times we are living in, yesterday The New York Times announced a new paywall to read their digital content. The Daily’s Paywall will hit your credit cards shortly and then this news…. The Project, the iPad magazine app created by Richard Branson is going free, in so much as Issue 4 anyway. Just head to the App Store and click on download and you won’t be billed a penny/cent. Not only that, they have even updated it for us, it now won’t crash so much and has improved memory management, well what can we say…


It is a great magazine actually, we do enjoy it here at and issue four comes complete with Eric Bana, not physically unfortunately but photographically and editorially speaking. Here’s what else is included for your pleasure…

SLANG! Aziz Ansari presents his audio guide to British patois
LONGEVITY! How to live to 1,000 – from the scientist who knows
REBELLION! Why Africa’s Twitter Revolution actually never happened
BERLIN! Willkommen to Germany’s ice-cool capital – by city insiders
ILM! Exclusive access to the kings of visual effects, Industrial Light and Magic
LEGO! What it’s like to work for the world famous toymaker (spoiler: it’s great)
TELEVISION! The must-see foreign shows that everyone – but you – is talking about
EFFIGIES! Are political demonstrators neglecting realism in their mannequins?
VERTIGO! Can the world’s highest restaurant put Dubai back on track?

Published by Virgin Digital Publishing and Seven, Project features videos, galleries, music and a moronic $100m ice cube.



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