The Amazon Appstore in the U.S. has had a very successful year with millions of customers discovering and downloading apps and games. Amazon continue to welcome new developers onto their platform, and since launch, they’ve grown to tens of thousands of apps—with more coming every day. Their recently launched In-App Purchasing API is already helping developers like Mobile Deluxe, G5 Entertainment, and Social Gaming Networkdelight their customers and generate significant revenue. Amazon now offers developers the opportunity to experience similar success with app sales outside the U.S.
Now is a great time for new developers to sign up and become familiar with the program. You have the ability to select the countries where you would like your apps to be sold and set your list prices by marketplace. If you are already participating in the program, your apps will automatically be made available for sale internationally by default. And you can easily change international availability for your apps via the Distribution Portal. if your apps should not be sold in select countries. Developers allowing Amazon to sell apps internationally are responsible for ensuring their apps comply with all applicable export and import restrictions and the laws of the countries in which the apps are sold.
Though Amazon will not require apps to support multiple languages, they are encouraging developers to consider localizing your apps with language translations and to think of creative ways to deliver great experiences to your international customers. Just as in the U.S., if you sell apps in the U.K., Germany, France, Italy, and Spain, you will benefit from Amazon’s 1-Click purchasing as well as the easy-to-integrate In-App Purchasing API.