Griffin Technology, innovators for everyday life, today announces the opening of the first-ever Griffin retail store. The company, based in Nashville, Tennessee, is this year celebrating its 20th anniversary. To commemorate this achievement and to showcase their products to the large global audience expected to attend the 2012 Olympics in London, Griffin has opened its shop at Westfield, Stratford City.
“The opening of our very first store celebrates a huge milestone for Griffin Technology. We have been leading the way in developing innovative and groundbreaking accessories for the past 20 years,” said Mark Rowan, President of Griffin Technology. “This store will allow us to share our vision and our products with consumers firsthand. And, with the spotlight very much focused on London and the 2012 Olympics, there’s no better place to unveil our very first store than at Westfield, Stratford City, directly across from Olympic Stadium.”
This interactive store, a first of its kind for Griffin, allows consumers to immerse themselves in the Griffin brand and experience its products firsthand. The space is an exclusive product arena showcasing the very latest of Griffin’s innovations. Visitors to Westfield can test, play and try out Griffin’s products in the environment for which they are designed.
The double fronted store totals 140 square metres and features an impressive 30-foot glass storefront. To the left of the entrance a Charge Bar offers visitors the opportunity to top up their mobile devices’ batteries in-store. There is also an interactive play area for Griffin’s HELO TC range of AppPowered remote controlled helicopters, and a test centre for putting Survivor, Griffin’s most heavy duty cases, to the test. The space will play host to all of Griffin’s key products, showcasing its leading range of in-car accessories and its extensive collection of cases for iPhone and iPad; a kids’ area for Griffin’s range of tech for children and popular Crayola-branded products; and Griffin’s third-party collaborations with Threadless, the crowd-sourcing community of artists, and Sandy Chilewich, the New York-based textile designer.
The store is designed to utilise Griffin’s Business Solutions range to the full. All the interactive displays used in-store are iPad tablets mounted in Griffin’s Kiosk, providing protection and security to the tablet whilst maintaining access to the iPad tablet’s Multi-Touch display. And Griffin will be using its MultiDock charging stations to charge the many iOS devices used for demonstration and display on the shop floor.
From its home in Nashville, Tennessee, Griffin has been designing and manufacturing innovative technical solutions since 1992, and has grown to become one of the world’s largest and most successful providers of accessories for personal computing and digital media. Griffin’s approach has given birth to the iTrip family of FM transmitters and its groundbreaking AppPowered Accessories range, as well as practical solutions for consumers and businesses to charge and protect their mobile and tablet devices.