Schneider Kreuznach Introduce New Polarizing Filter For The iPhone
Schneider-Kreuznach presents its first filter designed especially for lenses on mobile devices at photokina 2012. The B+W Smart-Pro is a circular polarizing filter that can be mounted on all current iPhones and iPads as well as other smartphones and tablet PCs. The filter system is “clicked” onto a small magnetic ring that is first fitted around the lens on the smartphone or tablet. The filter can then be attached and aligned quickly and easily as required. It works on all small camera lenses with a maximum diameter of 8 millimeters.
The B+W Smart-Pro polarizing filter features the same high quality as all B+W products. It eliminates reflections and provides saturated and intense colors as well as an improved contrast ratio. This effect can neither be created subsequently using software nor can an app simulate it. The filter is ideal for all those who want to disassociate themselves from the world of standard Hipstamatic and Instagram photography.
The B+W Smart-Pro features a precision manufactured matt black steel casing with a magnetic mount and polished polarizing lens and is supplied in a safe and practical transport tin shaped like a keyring. It will be available from winter 2012.
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Joanne Carter
Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]
