connnect.dpreview have helped unravel the latest uproar to hit the internet following Instagrams new terms of service. They explain: “The truth is that Instagram has always claimed full rights to your images, but has just re-worded their terms of service to make their intentions clearer.
The old terms of service had a giant, 75-word sentence explaining that Instagram has full rights to the images that users share publicly:
By displaying or publishing (“posting”) any Content on or through the Instagram Services, you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, worldwide, limited license to use, modify, delete from, add to, publicly perform, publicly display, reproduce and translate such Content, including without limitation distributing part or all of the Site in any media formats through any media channels, except Content not shared publicly (“private”) will not be distributed outside the Instagram Services.
To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.
connect.dpreview also explain that, “Instagram’s own blog writes that “nothing has changed about your photos’ ownership or who can see them.” That’s right, you have always given away your rights to your photos, Instagram is now just being more transparent about it’.”