2014 Sony World Photography Awards Judge shares what she’s looking for in this year’s competition

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You have seen the call for entries to the 2014 Sony World Photography Awards but how can you make sure yours is the photograph that the judges choose?  WPO gives you an exclusive insight into the thoughts of our 2014 Honorary Jury members and exactly what they are looking for in an award-winning image.

This week, WPO interviews jury member Isabella Icoz, Art Consultant, Turkey.

To enter the competition, go here.

In your opinion, what makes an award-winning image? What key elements will you look for in the entries to the 2014 Sony World Photography Awards?
I generally respond to difficult work, by that I mean work that is intellectually and politically charged. I like when an artist pushes the creative envelope and takes the medium a step further. The work does need to interest me aesthetically, but I then need to be challenged by it. A work that could capture this would be award-worthy.

What are you hoping to see in this year’s entries? 
I am excited and honoured to be a part of the jury this year and to have the chance to see some first-rate photography. I would love to see more entries from Eastern Europe and South America.

What practical tips can you give photographers entering a competition for the first time? Why do you think it is important for amateur and professional photographers to enter their work into competitions?
Given that there is a proliferation of photographers I think it is important for someone entering the competition to carve out a niche for themselves. The work submitted needs to be creative and fresh. Works that are too obvious or derivative would most likely not capture the attention of the judges. I think it is important for a photographer, or any artist, to first ask themselves questions such as: what do they want to achieve in their work? Why are they attracted to a particular topic or theme? How will they capture what they wish to express? How will this body of work lend itself to their overall portfolio, and how can it be developed and remain relevant and still be appreciated down the road? I believe competitions like this are crucial for the discovery of new talent and to afford opportunities to photographers to have their work seen and critiqued by people they may not otherwise have had a chance to meet.

Go here to enter the competition

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