AN INNOVATIVE NEW PLATFORM FOR CREATIVES TO SHARE THEIR WORK IS ON ITS WAY
Creatives, photographers, designers, writers and artists will soon have a brand new platform through which to exhibit their work to a worldwide audience while being paid to do so. VIZN is a totally innovative community that seeks to empower creatives and reward them for their work, turning the traditional agency model and marketplace fee structure on its head.
The arrival of the digital age has made it unbelievably easy for artists and writers to share their work with a worldwide audience through the use of blog sites, social media and other such forums. Although this undoubtedly has had a positive effect on the way creatives showcase their work, there has always been one vital component missing from this model. Granted, the internet has given people a way to share their work with a wider audience, but unfortunately in most cases this means they end up giving their hard work away for free.
When VIZN launches later this month, it hopes to change that. Not only will artists, writers, illustrators and photographers be given a single community driven platform through which to share their work with the world, they will also have two distinctly different means to earn money from their work. They will be able to earn royalties based on the amount of views they receive through an accompanying on-demand viewing application, or sell/license their work directly to buyers at significantly lower rates than charged by the current market. Their unique and innovative model puts the power back into the hands of the creative.
“As an artist or a writer it is important for your content to reach the broadest audience possible. The individual photography, design, illustration and creative writing web sites that exist today too often expect creative artists to display their work for free and are often dominated by one particular style or genre and therefore don’t provide the tools or the right platform for the content to safely reach a broader audience than the enthusiast and professional community. We believe that if you want to get your work in front of more people, it needs to be an authoritative, engaging and user-friendly site for the broader Internet population and that is why we will also be leveraging leading domain names such as NaturePhotography.com, SportsPhotography.com and ProductDesign.net as subject specific content channels to feed in to our central VIZN platform. Our approach is to put the right controls in place to avoid showing full screen content without any compensation for the artist or writer and our artistic content on-demand approach achieves this.”
In the licensing market today, if an artist or photographer for example, is to gain any monetary reward for their work, it usually means they will have to go through an agency that will charge extortionate fees – often 60% or more! It is little wonder why many artists end up giving their work away for free in return for publicity. VIZN’s user-driven licensing sales options, eliminates high agency fees. In addition, VIZN’s royalty based model for on-demand viewing brings a whole new business model to the creative arts market, as disruptive as Spotify has been to the Music Industry, and rewards the artists based on the quality of and demand for their work and therefore fairly encourages them to publish their work.
VIZN also creates an open platform through which likeminded individuals can share and discuss their ideas, forge working relationships and promote their work with a firm focus being on constructive feedback and debate. One thing is for certain, once it is launched this October, VIZN will change the face of online creativity forever.
For more information about VIZN visit www.vizn.com
About VIZN
VIZN is a London-based, Global Creative Arts Platform, enabling the public to explore multiple art forms and content creators to earn income from displaying and selling their work through associated on-demand applications and a user driven licensing market.
Joanne Carter
Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]
