As a part of Adobe’s ‘Visual Trend Multilocalism’, they are exploring how increased global consciousness and a yearning for authentic, local experiences are influencing visual culture. For photographer and Adobe Stock Premium contributor Andy Smith, Multilocalism is all about connections: “Multilocalism, to me, is the fact that there’s such a diverse group of people in one place, but that one place is connected through common interests.”
Smith’s home town, London, is exemplary of this diversity, as I can very well vouch. London welcomes millions of immigrants from all over Europe, Asia, North America, the Middle East, and beyond. The unique stories and customs these individuals bring weaves a robust mosaic of heritage and culture.
Smith was tasked Andy with capturing this vibrant scene in an exclusive photoshoot for Adobe Stock’s Premium collection.
Take a look at the results below…
A critical element to his shoot was authenticity. As Smith explains, “It’s not often I get a brief – be it a stock brief or a brief for a client – that doesn’t have the words genuine, authentic, real, in there somewhere. This is what people are looking for.” And diversity and authenticity go hand in hand. “As a stock photographer, diversity is important because we’re reflecting what’s going on in the real world, and the real world is diverse.”
So when it came to casting, Andy made a purposeful effort to find real people, rather than models. It was important to him to capture them in their natural element and document what they do on a daily basis, whether they are a cab driver, barber, butcher, or a traffic police officer.
This documentary approach is the norm for Smith. He sees photography, and stock photography in particular, as a way to satisfy his curiosity about people and places. “For me the interest in photography was always about people. It usually starts with the people and the location and those two things together tell a story, and we build the rest around it.”
Although all of the characters Smith photographed are from different business, as well as different backgrounds, what brings them together is their shared love for their multilocal city, London.
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