New! Mobile Photography – App Of The Day – ProCamera – New Release and We Have Promotional Codes to Share!

The new compression standard enables you to save up to 50% storage space with increased video image quality. HEVC, also known as H.265, is the successor to the widely used H.264 codec.

HEVC is the future and in many ways better than the older H.264 – but if you need maximum compatibility without re-encoding, choose H.264. You can select the codec via: Settings > Video Mode Options: VideoCodec.

HEVC is supported on all iOS 11 devices with an A10 or A11 Fusion chip (iPhone7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus and later).

HEIF, .heic, HEVC, H.265? That’s a lot of acronyms, let’s break it down…

• HEVC is a relatively new and very efficient video compression standard
• Simply put, a great compression standard does two things: Ensure a high image quality while keeping the file size small
• HEVC (H.265) is the successor of the widely used H.264 codec
• Using HEVC, you can save around 50% storage space
• For maximum compatibility, ProCamera still supports recording with H.264 (Settings > VideoCodec)

The connection between HEVC and HEIF:

• The new file format for still images is called HEIF: High Efficiency Image File Format
• HEIF was developed by the Moving Picture Experts Group (MPEG)
• HEIF files can be a container for various image data, such as JPEG compressed images
• When HEVC compressed data is saved in a HEIF container, the file extension is “.heic”
• Storing JPEG data in a HEIF container does not really make a lot of sense, yet it is possible. The real potential of HEIF lies in its ability to store HEVC compressed information
• You can use ProCamera’s gallery to check file formats
• Via Settings > File format, you can set the compression rate in ProCamera. For HEIF files, 100% means lossless compression
• When editing a photo in ProCamera, the original photo file format (JPEG/HEIF) remains unchanged
• When experiencing issues when sharing HEIF files, you can use our Export Menu to convert to JPEG (open photo, tap and hold the share extension icon bottom left)
• Via iOS Settings > Photos > Transfer to Mac or PC, you can determine whether the original files are transferred – or photos/videos are transcoded into a compatible format for the receiving device. Using the „Automatic“ setting, you won’t run into compatibility issues.
• Like JPEG files, HEIF files also support the Display P3 color space (wide color)
• All Macs running High Sierra support the new formats
• … and in case you wondered: Most often, HEIF is pronounced “heeef”

Special add-on lenses require the camera image to be mirrored. With this update, we now offer all possible mirroring options. When enabled, this feature flips/turns the preview in the viewfinder as well as the final photo/video.

How to activate: Settings > Advanced Settings > Mirroring Options Menu

Once activated, you will see that the Front/Rear Camera Switch icon in the top right corner of the capture screen comprises the letter “F”. Simply tap that icon to open the dedicated menu; here you can toggle through the mirroring options – or switch between the front and the rear camera. The letter “F” inside the icon will change its orientation according to the current mirroring configuration (see screenshot).

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