Leica and Chinese Telecom giant Huawei have formed a smartphone photography partnership. That very sentence is quite extraordinary, on the surface Leica and Huawei make strange bedfellows but dig beneath the luscious silk sheets and you will find some stimulating smart moves.
Both Leica and Huawei have a lot to gain by this partnership, Leica want a slice of the smartphone photography pie. Huawei is the third largest smartphone manufacturer in the world and in 2015 sold more than 100 million devices.
Richard Yu, CEO of the HUAWEI Consumer BG said: “We choose our partners carefully, and with this extraordinary collaboration we are offering our wide customer base and consumers the best elements of two expert brands in harmony: combining innovation and design, enhancing the user experience and continuing to inspire amazing advancement in human technology through exceptional premium imaging quality. Leica is a legend in the world of photography; we believe no other manufacturer has revolutionised the industry as much as them. We, HUAWEI, take the utmost pride in exceptional quality and Leica is in a class of its own in its sector.”
Oliver Kaltner, CEO of Leica Camera AG said: “The strategic alliance between HUAWEI and Leica Camera demonstrates the desire of two rapidly growing and globally active brands to continuously push the envelope of the technologically possible. In addition to innovative strength and premium standards, our two companies are united by the commitment to uncompromising quality. The technology partnership with HUAWEI offers Leica Camera an excellent opportunity to introduce its proven optical expertise into a new product segment and to unlock exciting business areas in the field of mobile devices. Smartphones make a very important contribution to the world of photography and open an important door for Leica to new target groups and fields of application.”
We’ll keep in touch with this story as it develops.