After teaching about iOS photography and art apps for over two years, I have encountered a community of like-minded “App Whores” (as they are called within some forums) who love to pick up new apps. These people want to know: is the new app fun? Powerful? Is it easy to use, or can you barely determine how to load or save images? Does it reduce resolution upon saving?
I love to get right in there and find out about new apps. I usually don’t write about them, though, unless they are limited in scope. I prefer to give my readers an in-depth look at an app and its capabilities. But this week’s app, Enlight (by Lightricks, makers of Facetune), has generated so much buzz and so many questions that I thought it might be valuable to take a quick overview.
Let’s get one concern out of the way immediately. Enlight is only available for the iPhone, not on the iPad. This does not mean that you can download the iPhone version on your iPad and use it at “2X” size as you are able with so many other apps. This app is actually disabled from running at all on the iPad. This seems to be a new trick of the App Store, and it is not a trick that is appreciated. Some of us find it extremely difficult to use the smaller screen of the iPhone for editing, and need our apps to run on the iPad. Lightricks have passed the word around that an iPad version on the way; it seems to be poised to be a separate app (like Facetune), with a separate price tag.
Which brings us to the second question about Enlight: price. The “special” price for the launch of Enlight is $3.99/£2.99. That is double the price of most apps, and since it’s an introductory price, it will probably go up. Four dollars is not much in the grand scheme of things – but we have gotten used to apps priced at half that rate, so it seems higher than it actually is. The user is therefore immediately put into the position of declaring, “This had better be really good if I’m going to spend twice as much!”
Is it really good? Let’s take a look.