Apple Introduces iPhone 7 & iPhone 7 Plus (PRODUCT)RED Special Edition

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Apple today announced iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition in a vibrant red aluminium finish, in recognition of more than 10 years of partnership between Apple and (RED). This gives customers an unprecedented way to contribute to the Global Fund and bring the world a step closer to an AIDS-free generation. The special edition (PRODUCT)RED iPhone will be available to order online worldwide and in stores beginning Friday, March 24.

“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.

“Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED),” said Deborah Dugan, (RED)’s CEO. “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.

iPhone 7 and iPhone 7 Plus are the best, most advanced iPhones ever, packed with unique innovations that improve all the ways iPhone is used every day. Both phones feature the most popular camera in the world with advanced camera systems that shoot incredible photos and videos day or night, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers and a wide colour system from camera to display, all in a water and dust resistant design. iPhone comes with iOS 10, which brings more expressive and animated ways to communicate in Messages, new ways to use Siri with your favourite apps, beautifully redesigned Maps, Photos, Apple Music and News, and the Home app, which lets you simply and securely set up, manage and control your home all in one place.

(RED)’s critical work provides access to life-saving HIV/AIDS programs in sub-Saharan Africa, which is home to more than two thirds of the world’s HIV-positive population. One hundred percent of all money raised by (RED) goes directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programmes with a specific focus on eliminating transmission of the virus from mums to their babies. Since it was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.

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ExoLens PRO with Optics by ZEISS – Accessory Lenses Now Also Compatible with iPhone 7 Family

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The three accessory lenses with the new family name ExoLens®1 PRO with Optics by ZEISS are now also compatible with the iPhone®2  7 family. The new Edge bracket with six device-specific inlays for the iPhone® 6 and iPhone® 7 families will be available at camera specialty stores starting at the end of January 2017. The bracket for the iPhone® 7 as well as the wide-angle accessory lens are now also available at camera specialty stores.

“We can now confirm the compatibility of the existing accessory lenses for the entire iPhone® 7 family in addition to the iPhone® 6 family,” says Michael Schiehlen, Senior Director of Sales, Marketing and Service in the Camera Lenses division at ZEISS. “The ExoLens PRO with Optics by ZEISS accessory lenses work exclusively with the wide-angle camera on the iPhone®3) 7 Plus. All existing lenses are generally compatible with the iPhone® 7 Plus, but due to the built-in 2X telephoto camera on the device, we recommend using the ExoLens PRO Wide-Angle and Macro-Zoom with the iPhone® 7 Plus primarily,” explains Oliver Schindelbeck, Product Manager at ZEISS. “The technology for these accessory lenses has not changed. The addition of ‘PRO’ to ‘Optics by ZEISS’ is just an enhanced product name to better distinguish it from ExoLens’ own PRIME line”, explains Schiehlen.

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Viral Smartphone Photography & Video Techniques – Secrets of Shooting RAW on iPhone 7 & 7 Plus!

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Joseph Linaschke otherwise known as PhotoJoseph – a colleague I used to work with demonstrates how to get the most from your RAW photography on the iPhone 7 and iPhone 7 Plus.

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Viral Smartphone Photography & Video Techniques – iPhone 7 Plus Camera Explored

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Joseph Linaschke otherwise known as PhotoJoseph – a colleague I used to work with, explores the features of the iPhone 7 Plus camera with dual lenses and RAW capture. See RAW photos shot at sunrise then manipulated in Lightroom Mobile. Take a look…

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Mostly Mobile Photography & Mobile Art – Tickle Your Fancy #55

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Welcome back to our fifty third post in our Tickle Your Fancysection. Tickle Your Fancy’ includes a round-up of between three to five links to articles from around the internet that have specifically interested us during the course of the week. Ones that we feel are relevant to your interest in photography and art.

Just to explain the title for this section ‘Tickle Your Fancy’ is an English idiom and essentially means that something appeals to you and perhaps stimulates your imagination in an enthusiastic way, we felt it would make a great title for this new section of the site.

Enjoy!

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Mobile Photography – Moment Confirms Their Lenses ‘Tentatively’ Work with New iPhone 7

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Moment openly admit that they were ‘more than a little bit worried’ that there lenses would not work with the new Apple iPhone 7.  Following testing they have now confirmed that their lenses do, at least ‘tentatively’ work, which is great news as Apple have changed the sensor, lens and aperture combinations in the iPhone 7. Moment still have additional testing to do with their lenses and the iPhone 7 though, they need to validate image quality and work out how to modify their exisiting mounting plate design to work with the iPhone 7.

They have not tested their lenses with the iPhone 7 Plus yet, so we will update you with that news as soon as we hear but good news so far.

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Mostly Mobile Photography & Mobile Art – Tickle Your Fancy #53

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Welcome back to our fifty second post in our Tickle Your Fancysection. Tickle Your Fancy’ includes a round-up of between three to five links to articles from around the internet that have specifically interested us during the course of the week. Ones that we feel are relevant to your interest in photography and art.

Just to explain the title for this section ‘Tickle Your Fancy’ is an English idiom and essentially means that something appeals to you and perhaps stimulates your imagination in an enthusiastic way, we felt it would make a great title for this new section of the site.

Enjoy!

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Apple iPhone 7 – Tear Down

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Want to know exactly what’s inside the brand new Apple iPhone 7? The camera system is ‘in the lab to determine who made what, and the optical image stabilization source‘ according to the report, which has been co-authored by Chipworks (a TechInsights company) and Teardown.com but there are other points of interest within this article, including confirmation of the Intel socket rumors.

To read and view it in full, please go here.

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Apple Introduces iPhone 7 & iPhone 7 Plus — The Best, Most Advanced iPhone Ever

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Apple today introduced iPhone 7 and iPhone 7 Plus, the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever on an iPhone, immersive stereo speakers, wide colour system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone. iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning Friday, September 16.

“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone.”

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