Xiaomi Officially Launches Into UK

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Global debut of its flagship Mi 8 Pro outside Greater China. Starting at £499, Mi 8 Pro’s futuristic transparent glass back design is one of the first to feature pressure sensitive in-display fingerprint sensor. The first Authorised Mi Store in UK will soon be opened in Westfield London

Global technology leader Xiaomi enters the UK today with a slew of exciting products at its first ever launch event in the market, highlighting its stunning flagship Mi 8 Pro packed with world-class technology innovations making its global debut outside Greater China. Other products announced include Redmi 6A that offers great value and Xiaomi Band 3, Xiaomi’s wildly popular fitness band, as well as Mi Electric Scooter.

In addition to the impressive spec of the Mi 8 which boasts Qualcomm® Snapdragon™ 845, AI dual camera, IR face unlock and 6.21” AMOLED Full Screen Display, the Mi 8 Pro upgrades the popular Mi 8 smartphone with a pressure sensitive in-display fingerprint sensor and a transparent glass back cover.

Xiaomi has shipped more than 100 million smartphones this year, and the Mi 8 series, with a total shipment over 6 million and counting, has been a major contributor to this global success. Mi 8 Pro shares the same great performance and photography capabilities with Mi 8, and adds a pressure sensitive in-display fingerprint sensor and a transparent glass back exposing a decorative cover crafted using electronic components, making it one of the most unique-looking smartphones on the market.

Xiaomi’s entry into the UK follows its arrival in France and Italy this May, and the official entry last November into Spain, its first Western European market, where it had already become the #3 smartphone vendor as per Canalys. Today Xiaomi has entered 74 markets globally and is top in 30 markets. As per Q2 IDC report, Xiaomi is ranked 4th in the global smartphone market with nearly a 50% year on year growth rate.

Wang Xiang, Senior Vice President of Xiaomi Corporation, said: “Today we witness a new chapter in Xiaomi’s global expansion journey, underpinned by our global ambitions. We are thrilled to make great strides by announcing our arrival in the UK. By bringing a range of our amazing products at honest pricing we want to offer more choices and let everyone in the UK enjoy a connected simple life through our innovative technology ”

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Mobile Photography – Xiaomi Mi 8: Challenging the Best – SmartPhone Review – DxOMark with Kevin Carter

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Some of you may know, many of you do not know, my husband Kevin Carter is a photographic technical expert and journalist. He works at high level imparting his knowledge, never compromising his journalistic objectivity, it’s one of the many things we share (Sociologist Michael Schudson suggests that “the belief in objectivity is a faith in ‘facts,’ a distrust in ‘values,’ and a commitment to their segregation”).

As well as that, he’s an editor for DxOMark and he’s just completed his latest report which includes an in-depth analysis of the Xiaomi Mi 8 smartphone camera. Its resulted in an overall score of 99 points, the Mi 8 offers some improvements in certain areas over Mi MIX 2S launched earlier this year, placing it shoulder-to-shoulder with some of the best smartphone cameras that they have tested.

Powered by a Qualcomm Snapdragon 845 chipset, it comes with camera hardware specifications that are identical to the Mi Mix 2S. The rear-facing camera module features twin 12Mp cameras, one a wide-angle with a 1/2.55-inch size sensor and 1.4µm pixels and an f/1.8-aperture lens, and the other a short “tele” with a slightly ‘slower’ f2.4 aperture.

Its Photo sub-score of 105 is among the best that they’ve rated, thanks to consistently good performance in all lighting conditions, super-fast and accurate autofocus, as well as bold color rendition. It strikes a nice balance between noise and texture, too, and generates pretty decent low-light results.

If that’s piqued your interest, you can read his full report here.

Read moreMobile Photography – Xiaomi Mi 8: Challenging the Best – SmartPhone Review – DxOMark with Kevin Carter

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