Mobile Photography – Now Available: The ExoLens Case for iPhone 7


ExoLens has announced the retail availability of the ExoLens Case. This ultra-durable, dual layer case allows photographers and cinematographers to use the ExoLens PRO with Optics by ZEISS mobile photography lenses they love, while protecting their devices from drops and scratches while they shoot. Designed with high-end aesthetics and impact-resistant materials, the clear ExoLens Case serves as a low profile, highly protective solution designed to show off your iPhone, even without the lenses. The ExoLens Case is available for $49.95 at and select camera specialty stores globally.

Many of our customers use our mobile accessories to shoot beautiful images in adventurous locations, where drops and scratches are common. The availability of our new ExoLens Case means they can enjoy professional-grade mobile lenses, without the risk of damaging their phone,” says John Fellowes, Chief Executive Officer of Fellowes Brands. “We believe that protecting our customer’s phones while they shoot will give them the freedom to capture even more exciting imagery.

The ExoLens Case will allow users to easily switch between ExoLens PRO lenses with Optics by ZEISS, which are designed for professional photographers and journalists, as well as the prosumer photographer looking to create unique, and artistic snapshots. The clear case also provides protection for the iPhone 7, without hiding the aesthetic of the phone. The ExoLens Case is currently available for the iPhone 7, and will become available for the iPhone 7 Plus later this year.

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ExoLens PRO with Optics by ZEISS – Accessory Lenses Now Also Compatible with iPhone 7 Family


The three accessory lenses with the new family name ExoLens®1 PRO with Optics by ZEISS are now also compatible with the iPhone®2  7 family. The new Edge bracket with six device-specific inlays for the iPhone® 6 and iPhone® 7 families will be available at camera specialty stores starting at the end of January 2017. The bracket for the iPhone® 7 as well as the wide-angle accessory lens are now also available at camera specialty stores.

“We can now confirm the compatibility of the existing accessory lenses for the entire iPhone® 7 family in addition to the iPhone® 6 family,” says Michael Schiehlen, Senior Director of Sales, Marketing and Service in the Camera Lenses division at ZEISS. “The ExoLens PRO with Optics by ZEISS accessory lenses work exclusively with the wide-angle camera on the iPhone®3) 7 Plus. All existing lenses are generally compatible with the iPhone® 7 Plus, but due to the built-in 2X telephoto camera on the device, we recommend using the ExoLens PRO Wide-Angle and Macro-Zoom with the iPhone® 7 Plus primarily,” explains Oliver Schindelbeck, Product Manager at ZEISS. “The technology for these accessory lenses has not changed. The addition of ‘PRO’ to ‘Optics by ZEISS’ is just an enhanced product name to better distinguish it from ExoLens’ own PRIME line”, explains Schiehlen.

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Apple Now Offers New Wide-Angle Accessory Lens with Optics by ZEISS


ZEISS and ExoLens have developed a wide-angle accessory lens kit that is available now from Apple. The first lens to be launched from the accessory lens collection is the new ExoLens with ZEISS Mutar 0.6x Asph T* wide-angle lens, which will be available in Apple stores and on starting 14 June 2016 and will retail at $199,95 US Dollar. In collaboration with its strategic partner ExoLens, ZEISS has developed the first aspherical lenses for mobile photographers that will forever raise the standard of mobile photography and videography.

In addition to the wide-angle lens, ZEISS and ExoLens are also planning to launch a tele and a macro-zoom lens this summer. The series of three high-performance lenses (wide-angle, telephoto and macro) is a new breed of mobile photography optics that will allow the massive community of iPhone photographers and videographers to tell a deeper story with gold-standard gear.

“The joint goal of ExoLens and ZEISS is to bring never-before-seen quality and versatility to the rapidly growing market of mobile photographers and videographers,” says John E. Fellowes, Chief Executive Officer of Fellowes Brands, which owns ExoLens. “The collaboration represents a truly pivotal step in the development of accessory lenses for mobile phones.”

“The quality of an image is decisively influenced by the lens and its technical properties,” says Dr. Winfried Scherle, Head of the ZEISS Consumer Optics business group. “The ExoLens with optics by ZEISS series has achieved the best possible technical balance between small size, light weight and high image quality to provide ambitious mobile photographers with top-quality tools to support their creativity.”

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ZEISS and Fellowes Brands Launch Mobile Phone Accessory Photography Lenses – Setting a New Quality Standard 


Fellowes Brands, manufacturers of premium mobile photography accessories and ZEISS, international optics enterprise, present three new high-performance accessory lenses for mobile phones at the 2016 Consumer Electronics Show in Las Vegas

ZEISS, one of the world’s leading companies in the fields of optics and optoelectronics, and the Fellowes’ ExoLensTM brand, an American innovator in mobile photography accessories, announce their collaboration in the design and development of accessory lenses for mobile phones. The companies will present the first jointly developed accessory lenses at the Fellowes booth (no. 31016) during the Consumer Electronics Show in Las Vegas from 6-9 January 2016.

The first three lenses – wide-angle, telephoto and macro – are scheduled to be launched in late Q2 2016. The wide-angle and telephoto lenses offer excellent image performance with outstanding edge-to-edge contrast. The macro lens features a zoom function – unique for accessory lenses of this type – for flexible image composition. The new lenses can be used on the Apple iPhone) with customized mounting brackets.

“We are thrilled to announce our new relationship with ZEISS, who has been setting standards in optics for almost 170 years,” says John E. Fellowes, Chief Executive Officer of Fellowes. “Following the launch of our new ExoLens™ mobile phone photography line last year, our partnership with ZEISS will enable unique and innovative consumer lens solutions. ExoLens™ with optics by ZEISS will redefine quality in the mobile photography space, providing professional-grade results for end users.”

“The impact of an image is decisively influenced by the lens and its technical properties,” says Dr. Winfried Scherle, Executive Vice President of Carl Zeiss AG and Head of the ZEISS Consumer Optics business group. “The collaboration with ExoLens™ gives us the opportunity to tap into new target groups and provide ambitious mobile phone photographers with high-quality tools to support their creativity.”

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