Exclusive Interview With Jack Ng, iPhone App Developer Of Doodle Pubbox


Have you tried this game yet? If not, then you must, it is truly addictive and great fun. We will be reviewing this app in due course but first we wanted to talk with the developer behind it to find out how it all came about. Don’t miss this interview.

The Beginning


Can you tell our readers how your app was originally thought of, what were your thoughts behind the marketplace, specifically?

The idea of Doodle Pubbox was inspired by a wonderful flash game called OrboxB. We love this game very much, and this encourage us to create a puzzle game which is more addictive than OrboxB. It could surely bring iPhone users a fresh experience



Can you tell us how you came up with the colors and themes ideas, design?

Doodle style is a style that greatly accepted by most of the people. In addition, there are not much puzzle game on app store provide puzzle experience with doodle design. We hope that the special combination of puzzle game with doodle design could make a big impact on app store.

Target Market


Who do you see as the main target market for this app?

Doodle Pubbox is design with several difficulties. Different difficulties targeted different markets. Beginner level is an easy one that most of the people can handle it, it is designed for people who has never played puzzle games before. Expert are advance level that require much more thinking, it targeted people who are fans of puzzle game.

Production Process


How long did it take from the original planning to the production process of your app?

The planning and design take about one week. This is pretty quick indeed. The programming with some level design take only take about 2 week to finish and 2 more week to design remaining level to make it 60 levels.



How do you view your sales, is there a good solid market for this style of app?

The game has just release 2 weeks and the sales are satisfied. We do think that puzzle game always has a good solid market. Especially a new type of puzzle game which not already exist on app store.



What has been the hardest obstacle you have had to overcome regarding this app development?

The most difficult part in developing Doodle Pubbox is that, our time is limited. We have to squeezed time since we are preparing the update for Uggy at the same time. Time management is critical in this situation.

Third Parties


Would you consider developing apps for third parties?

We would always open our mind to receive wonderful designs. It is possible if there are chances to co-operate with other parties if we are interested in the design

App Store


What have you learnt from the App Store since you launched your app?

Doodle pubbox has just released for 2 weeks and there is still little to share. May be we talk about our previous game, Uggy.

Originally, we hope that Uggy can earn enough for our living, so that we can quit our full time job and focus on Paper Plane Studio. When Uggy is finally released, we realized that it is not such easy to get into the rocket of App Store. The game failed at first because we don’t really know how to market it. And then we did quite a lot of research on other successful examples, this give us some ideas on marketing an iPhone app. 2 months after the game released. We prepared a updates with lots of new elements and joined the websites for announcing free apps. Finally Uggy was boosted up to over 200,000 downloads. This really inspire us to keep updating the game.

Apple Support


Have Apple supported you well with your app?

We haven’t ask for any support yet. However, App Store is already a pretty good platform which support Indie pretty well, although there are still lots of rooms to improve.

The Future


What next, are you developing another app? Would you go for the same genre again, if not which?

Yes we are working on a new project already. It will be a mutation of a “defense” type game, and we are going to mix the game with other genres. That will be a cool combination that everyone should fall in love with it. Please be patient with the next game, we will reveal more as soon as possible.

The iPad


The Apple iPad – what are your thoughts about it and how do you think your app will integrate?

Doodle Pubbox already has a HD version. It has a better resolution in the HD version.

Our Support


What do you think of our site – – have we helped you market your app well – do you like our design – would you recommend us?

It is nice. The design is clean and easy to follow. We will recommend it to all iPhone Developers.

Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: