Latest Lady Geek TV Episode 5 With iPhone App – Fish School
As I mentioned last week I’ve been approached by London based, Lady Geek, creator of Lady Geek App TV to provide dynamic apps for their shows. Lady Geek is a marketing and design consultancy, consisting of marketing and research experts, industrial designers and gender experts. Belinda Parmer is a Consultant Professor and the Founder of Lady Geek. She is regular writer for the Times and Management Today. She explains that It’s clear that there are very few companies within the tech space who are effectively targeting women. Those that do fall in to the clichés and stereotypes and end up pinking up and dumbing down their products and end up as one woman said, ‘treating them like a special needs case.’ Those that don’t even have any communication strategy targeted at women are missing our on £0.6 billion that is just going begging for the taking.
Take a look at the latest Episode of Lady Geek TV, Episode 5 – this week I selected the brilliant iPhone app – Fish School – to help all those ‘bored’ kids out there.
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Joanne Carter
Joanne Carter BA (Hons), ARPS is a British photographer, photography journalist, editor and curator, and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.She holds a First Class Honours degree in Photography and is an Associate of the Royal Photographic Society (ARPS).Her journalism, criticism and editorial work have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography and NikonPro, among other international publications.Through TheAppWhisperer, she brings together academic knowledge, professional photographic expertise and more than 17 years of specialist editorial experience to examine contemporary photography, mobile imaging, computational photography, photographic applications and emerging imaging technologies.
