Richard Branson’s Project iPad Magazine Goes Free

What confusing times we are living in, yesterday The New York Times announced a new paywall to read their digital content. The Daily’s Paywall will hit your credit cards shortly and then this news…. The Project, the iPad magazine app created by Richard Branson is going free, in so much as Issue 4 anyway. Just head to the App Store and click on download and you won’t be billed a penny/cent. Not only that, they have even updated it for us, it now won’t crash so much and has improved memory management, well what can we say…


It is a great magazine actually, we do enjoy it here at and issue four comes complete with Eric Bana, not physically unfortunately but photographically and editorially speaking. Here’s what else is included for your pleasure…

SLANG! Aziz Ansari presents his audio guide to British patois
LONGEVITY! How to live to 1,000 – from the scientist who knows
REBELLION! Why Africa’s Twitter Revolution actually never happened
BERLIN! Willkommen to Germany’s ice-cool capital – by city insiders
ILM! Exclusive access to the kings of visual effects, Industrial Light and Magic
LEGO! What it’s like to work for the world famous toymaker (spoiler: it’s great)
TELEVISION! The must-see foreign shows that everyone – but you – is talking about
EFFIGIES! Are political demonstrators neglecting realism in their mannequins?
VERTIGO! Can the world’s highest restaurant put Dubai back on track?

Published by Virgin Digital Publishing and Seven, Project features videos, galleries, music and a moronic $100m ice cube.



Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: