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Frendzy PlayBook – Renault Teams Up With BlackBerry In Latest Concept Electric Car

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The latest BlackBerry PlayBook has been integrated into Renault’s latest concept electric car and turns it into an innovative office on wheels, doubling up as a commerical vehicle plus passenger car.

For business users on the road, the ultra-portable BlackBerry PlayBook simply plugs into the dashboard, delivers advanced performance, uncompromised web browsing, with support for Adobe® Flash®, HD multimedia and advanced security features and out of the box enterprise support.

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Connecting directly into the centre console, its 7 inch touchscreen is easy to operate and as soon as it is plugged in, becomes an integral element of the vehicle, configuring itself into the Renault environment, but also allowing work to continue when the device is removed.
 
BlackBerry PlayBook also plays an important role in the customization of the vehicle, transforming the exterior screen and controlling useful messages or information and can also be used as a mobile advertising board, either while parked or on the move. Come the weekend, the vehicle transforms itself into a family vehicle, with a comfortable passenger seat and, in the rear, a big bench seat. Children can watch a film or play games on the touch-sensitive pad which slides out from the back of the driver’s seat. They can even draw on a special slate integrated into the sliding door.

Outside

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On the passenger’s side, there’s no glazing and no centre pillar, just one conventional door and one sliding side door which incorporates a 37-inch widescreen display. This is the world of work. The driver’s side, complete with side windows, still no centre pillar, but with centre opening doors represents the world of the family. Ease of loading and ease of entry go without saying in both worlds!

Exterior designer, Deyan Denkov: "The concept of an asymmetric body design was the most logical way to express this vehicle’s two roles. From the very start, I wanted to move away from the traditional format for commercial vehicles and, in doing so, show that this type of vehicle could also be more emotional, more dynamic and more attractive. I took inspiration from a wide variety of sources, including unconventionally shaped aircraft such as the Airbus Beluga and the Antonov 224.”

On weekdays, FRENDZY is a vehicle that adapts to the requirements of the business user, with a large external screen that can display useful messages or information (such as “making deliveries” or “back in five minutes”, the battery-charging method or the remaining charge) or advertising messages, either whilst parked or on the move. Come the weekend, the vehicle transforms itself into a family vehicle, with a comfortable passenger seat and, in the rear, a big bench seat. Depending on their mood of the moment, children can watch a film or play games on the touch-sensitive pad which slides out from the back of the driver’s seat. They can even draw on a special slate integrated into the sliding door.

The driver, likewise, can adapt the vehicle to his or her needs. In ‘work’ mode, the rear-view mirrors sit upright and the interior lighting is green; in ‘family’ mode, the mirrors swivel round to the horizontal position and the interior is bathed in a radiant orange ambience. Coloured repeater lights in the headlamps and tail lights provide an external indication of the mode in which FRENDZY is operating.

Inside

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The driver’s side cockpit is designed along the theme of a futuristic ‘work bench’ featuring a structure which appears to be made from molten metal. Green light emanating from the dashboard brings this smooth and organic architecture to life. These lights signify the ‘work’ mode and tie in with the colour displayed on the exterior of the vehicle.

In the ‘family’ mode, the atmosphere becomes warmer as the green lights turn orange – a subtle reference to the colour of the previous concept car, the family-oriented R-Space.
Dominant throughout is the sense that the interior forms a cosy cabin which echoes the simple yet practical world of camping, and this is further reflected by extensive use of wood. Indeed, as much a symbol of warmth as it is of strength and timelessness, wood forms a link between the two modes. The leather latticework seats and removable accessories also refer to the camping metaphor.

Antoine Génin, Design Director, Interior and Colour/Materials: "Our research into materials centred on the area where the technology of industry meets the cosy softness of the family nest. This modern combination of wood and metal picks up on Renault’s strategic design values of simplicity, sensuousness and warmth.”

On a practical level, the fabric roof adapts itself to the shape of bulky objects, magnetic fixings allow the load to be secured to the floor, and modular stowage systems are a practical bonus for business users. The single-piece rear seat is integrated into the floor, while the front seat folds forward in order to free up space. Thanks to its practical, modular interior, FRENDZY lends itself perfectly to the requirements of traders and tradesmen.

Interior designer Ana Zadnik explains: “The interior of the vehicle reflects its double identity: on the one hand, it provides a roomy, uncluttered cargo carrying space and, on the other hand, a space that’s fun and interactive and which seats up to four people. The organic volumes of the dashboard and rear door panels are extruded by strikingly shaped “nozzles”, which become “receptors” for accessories, which can be plugged directly into the dashboard and door panels.”

By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com

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