Well Facebook are certainly keeping everyone on their toes, what with the flotation still in the news and of course the Instagram acquisition on the cards what else can you do? Create and launch a camera app of course. In all honesty it’s nothing particularly special, but that won’t stop millions downloading it. It comes with filter support and minor in-app editing features, including crop and rotate, batch upload, facility to follow your friends feeds. So, it’s interesting but it doesn’t do more than Instagram but I guess it fills a void while the FTC are still reviewing that acquisition that looks like it could drag on for 6-12 months yet too.
Currently, what this app lacks is more usability within the app, after all, with the budget Facebook have to throw at this thing they could really get it integrating well. At present you can’t switch between adding an image and then adding text within your feed and vice versa. Of course, this is something Facebook could easily roll out in a future update.
There’s no getting away from the fact that this app is free to download and even though the likes of the more featured camera apps are only from $0.99/£0.69. perhaps this gives users a reason not to purchase one of those and perhaps that’s the strategy here.
Reading through the comments in the App Store I can see that a lot of users are disappointed, instantly and not surprisingly they compare it to Instagram and are disappointed.
We’re see, if you’d like to download the Facebook Camera app and check it out, just click here.