Roger Guetta Reporting From The Opening Day Of The LAMAF

As you all know the LAMAF in Santa Monica is in full swing and Roger Guetta has been there from the start, actually before the start. In this post Roger recounts the events from the opening day, don’t miss it…



Image above of Daria


‘I finished what had to be done, washed up, changed shirts and made my way to the front entrance to get my name tag. That was not to be as the front desk, headed by Daria’s mom was consumed by the registering of what seemed like a line up of hundreds of people.

Very quickly the venue was filled with artists, art lovers and the press. Everyone starting milling about the different rooms as the DJ started spinning tunes. Kimberley and Adria were greeting folks at the garden, a sumptuous buffet was layed out, wine was being served as the entire place hummed with activity.

Everyone seemed genuinely pleased to be there… And why not, the place was wicked cool. Different rooms including Nettie’s installation, the Botanical room, and the Curiosity Shoppe, were all stunning in their form and content.

At one point I went through the venue announcing that a show was about to begin outside at the Enterprise. I then pulled my Earth Cargo to the back of the Enterprise rental truck placed it on the hydrolic mechanism and lifted it to it’s assigned position. People seemed intrigued as the trunk beat it’s primal rhythms to my imagery.

Knox, Maddy, Roger Clay, Catherine R, Sara, Lola, Poco, Bob Weil, Karen D, Alon and a slew of other artists milled about chatting up the adoring masses.

The event started winding down and at about 10:30 PM Nat shut the joint down.

We all said our good bye’s and my goose bumps finally started to subside!’

Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]