Schneider Kreuznach Introduce New Polarizing Filter For The iPhone
Schneider-Kreuznach presents its first filter designed especially for lenses on mobile devices at photokina 2012. The B+W Smart-Pro is a circular polarizing filter that can be mounted on all current iPhones and iPads as well as other smartphones and tablet PCs. The filter system is “clicked” onto a small magnetic ring that is first fitted around the lens on the smartphone or tablet. The filter can then be attached and aligned quickly and easily as required. It works on all small camera lenses with a maximum diameter of 8 millimeters.
The B+W Smart-Pro polarizing filter features the same high quality as all B+W products. It eliminates reflections and provides saturated and intense colors as well as an improved contrast ratio. This effect can neither be created subsequently using software nor can an app simulate it. The filter is ideal for all those who want to disassociate themselves from the world of standard Hipstamatic and Instagram photography.
The B+W Smart-Pro features a precision manufactured matt black steel casing with a magnetic mount and polished polarizing lens and is supplied in a safe and practical transport tin shaped like a keyring. It will be available from winter 2012.
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Joanne Carter
Joanne Carter is a British photographer, photography journalist, editor and curator and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.Her journalism, criticism and commentary have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography, Android Magazine, NikonPro, DPReview, Which Digital Camera and Which Camera. She has lectured internationally on photography and mobile art, served as a juror for international photography awards, and exhibited her own photographic work across the UK, Europe, South Korea and the United States.Alongside her editorial work, Joanne's photographic and postgraduate research explores death, grief, memory, representation and social inequality through contemporary photography, participatory practice and visual research methods, with the longer-term aim of developing this work through doctoral research.Through TheAppWhisperer, she continues to publish independent photography journalism spanning contemporary photographic practice, mobile imaging, photographic apps, computational photography and emerging imaging technologies.Joanne is available for editorial commissions, photography projects, judging, curatorial work, speaking engagements, consultancy and selected collaborations.
