Schneider Kreuznach Introduce New Polarizing Filter For The iPhone
Schneider-Kreuznach presents its first filter designed especially for lenses on mobile devices at photokina 2012. The B+W Smart-Pro is a circular polarizing filter that can be mounted on all current iPhones and iPads as well as other smartphones and tablet PCs. The filter system is “clicked” onto a small magnetic ring that is first fitted around the lens on the smartphone or tablet. The filter can then be attached and aligned quickly and easily as required. It works on all small camera lenses with a maximum diameter of 8 millimeters.
The B+W Smart-Pro polarizing filter features the same high quality as all B+W products. It eliminates reflections and provides saturated and intense colors as well as an improved contrast ratio. This effect can neither be created subsequently using software nor can an app simulate it. The filter is ideal for all those who want to disassociate themselves from the world of standard Hipstamatic and Instagram photography.
The B+W Smart-Pro features a precision manufactured matt black steel casing with a magnetic mount and polished polarizing lens and is supplied in a safe and practical transport tin shaped like a keyring. It will be available from winter 2012.
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Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
