Sponsored Video – TomTom Make A Viral Video (Almost)
So it’s New Years Eve and you’re reflecting on the year that’s almost past and one of the things you might stop on is your budget plans for 2013. Indeed many will be looking at this and it was one of the key considerations in this latest advertising campaign by TomTom. They were caught up with an age old problem in PR as, shall we spend all our advertising budget on creating a hopefully ‘viral’ video or should we put most of our money behind prizes for our fans?
Well, they debated and they debated and then took the plunge and went for the latter, which is good news for you and I. You can check out the video in the link below, it’s not particularly good and won’t go viral but that is actually the good news.
The marketing team at TomTom have created a game with a huge amount of prizes, many of which are fabulous. You could win one of six unforgettable driving adventures for four people, TomTom navigational devices, Nike+ sports watches, gift vouchers and literally thousands of other prizes too.
This competition is open to people in the UK, Germany, France, US, Spain, Netherlands, Belgium, Ireland, Portugal, Austria, Switzerland, Poland, Czech Republic, South Africa, Turkey, Australia, New Zealand, Canada, Mexico and Brazil.
The competition is easy to enter, you only need to select a wrapped up continent and unwrap it, when you have unwrapped the entire route, you will upload your explanation as to why you should be selected to win the competition. You can do this in the form of a video, a song, short story or a poem. The most unique and original entry will win you a trip on the unwrapped route.
Video
This post is sponsored by TomTom however any opinions expressed are that of the author.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
