Sponsored Video – TomTom Make A Viral Video (Almost)

So it’s New Years Eve and you’re reflecting on the year that’s almost past and one of the things you might stop on is your budget plans for 2013. Indeed many will be looking at this and it was one of the key considerations in this latest advertising campaign by TomTom. They were caught up with an age old problem in PR as, shall we spend all our advertising budget on creating a hopefully ‘viral’ video or should we put most of our money behind prizes for our fans?

Well, they debated and they debated and then took the plunge and went for the latter, which is good news for you and I. You can check out the video in the link below, it’s not particularly good and won’t go viral but that is actually the good news.




The marketing team at TomTom have created a game with a huge amount of prizes, many of which are fabulous. You could win one of six unforgettable driving adventures for four people, TomTom navigational devices, Nike+ sports watches, gift vouchers and literally thousands of other prizes too.

This competition is open to people in the UK, Germany, France, US, Spain, Netherlands, Belgium, Ireland, Portugal, Austria, Switzerland, Poland, Czech Republic, South Africa, Turkey, Australia, New Zealand, Canada, Mexico and Brazil.

The competition is easy to enter, you only need to select a wrapped up continent and unwrap it, when you have unwrapped the entire route, you will upload your explanation as to why you should be selected to win the competition. You can do this in the form of a video, a song, short story or a poem. The most unique and original entry will win you a trip on the unwrapped route.





This post is sponsored by TomTom however any opinions expressed are that of the author.

Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]