Virgin Money Giving has teamed up with Holly Branson to launch its new mobile website, designed in partnership with Usablenet, which will allow charities of all sizes take advantage of digital technology to boost donations in difficult economic circumstances. This comes as charitable donations are reported to be at their lowest in real terms since 2004-5.
Virgin Money Giving, the not-for-profit online donation service, is partnering with its patron Holly Branson to launch its mobile website. The newly optimised site, created in partnership with mobile and multichannel leader, Usablenet, will support fundraisers by providing a greater choice for donating ahead of the Virgin London Marathon and for other charitable fundraising events.
The new site will streamline the donation process helping charities capitalise on the rise of mobile giving. Donors will now be able to give on-the-go with Virgin Money Giving, with just a few clicks – or taps – of their device, making it easier than ever to donate to charity.
Difficult economic circumstances have already forced 50% of charities to take steps to reduce salary costs, while the demand for their services increases. Charities can use Virgin Money Giving’s dedicated mobile site to create campaign pages and direct traffic for appeals to maximise the reach to their target audience, saving the hassle of creating their own donation-enabled site.
In recent research commissioned by Virgin Money Giving, 80 per cent of charities surveyed said digital technology is the key to increasing future income. Yet 86 per cent of charities currently do not believe that they are making the most of digital and online fundraising and 76 per cent of charities do not have their own mobile friendly website.
Virgin Money Giving’s mobile site allows charities to focus funds and resources on helping those in need, rather than building online infrastructure or dealing with administration. The new Virgin Money Giving mobile site makes charity donations easier and simpler for everyone.
Holly Branson, patron of Virgin Money Giving, comments: “When I crossed the finish line of the Virgin London Marathon the feeling was something I wanted to bottle and share with everyone. It’s fantastic and exhausting but always worth the effort. It’s a particularly hard year for fundraisers and charities trying to raise money for fantastic causes so we need to do everything we can to make it easier for people to get involved. Like many people, lots of my family and friends are fundraising and I find it incredibly useful to be able to donate on the move. I also know from running my own charity, Big Change Charitable Trust, how important it is for people to be able to donate quickly, easily and efficiently. Often people donate ‘in the moment’ and via a mobile is the quickest and easiest way when you’re on the go.”
Carin Van Vuuren, chief marketing officer, Usablenet, comments: “Smartphones are becoming ubiquitous in our daily lives and it is important that charities can maximise this in reaching out to and engaging with donors. The mobile site demonstrates Virgin Money Giving’s commitment and understanding that if charities can make it easier and simpler for people to donate on their own terms they, and the causes they serve, will reap the rewards.”