EE Introduces ‘SWAP’ – The Easy Way To Upgrade Mid Contract
· EE pay monthly customers now able to ‘Swap ‘ to the latest 4G smartphones after just six months from as little as £49
· Launching on the 17th September, the new ‘Swap’ service is available to customers on 4GEE, Orange and T-Mobile plans
With the launch of ‘Swap’, customers with eligible devices can upgrade from any point from six months into their 18 or 24 month price plan.
Simply by returning their existing device, starting a new 24 month 4GEE plan and paying a one-off fee, customers will have access to the latest smartphones. ‘Swap’ is available to customers on 4GEE, Orange and T-Mobile plans bought directly from EE as well as through indirect partners. Swap provides an easy way for Orange or T-Mobile customers to upgrade to 4G.
Customers must already have an eligible device that’s in good working order, with no significant dents, scratches, or cracks on the screen. Swap is available exclusively in EE stores, so customers can get the latest device the very same day they hand in their old one. The one-off fee a customer pays is directly related to the 24 month plan they choose, and they have the option to move to any smartphone in the 4GEE device portfolio.
Available 4GEE ‘Swap’ plans from 17th September:
Pippa Dunn, Chief Consumer Marketing Officer, EE said: “With smartphone innovation moving at a relentless pace, we realise that some customers want to move to the latest handset at the earliest possible opportunity. That’s why we’ve introduced ‘Swap’ to sit alongside our existing upgrade offers – providing a new, simple and easily affordable option for pay monthly customers to move to the latest 4G smartphones.”
Swap will complement EE’s existing upgrade options. EE offers pay monthly handset customers in the last 45 days of their plan the option to upgrade for free, as well as Early Upgrade for all pay monthly customers who have been with EE for a minimum of six months. With Early Upgrade, customers will receive up to a 33% discount on their outstanding monthly commitment. Customers who choose this option can choose to either keep their device, or recycle it through EE’s recycle and reward scheme.
4G from EE is available to businesses and consumers in a total of 105 towns and cities across the UK, covering 60% of the population – with double speed 4GEE offering average download speeds of between 24-30Mbps now available in 20 towns and cities across the UK.
*An additional charge will be made for larger storage capacity devices. For the full list of eligible devices for ‘Swap’, please see ee.co.uk/swap
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
