Samsung announces “launching people” campaign to support people’s potential around the world


Today, Samsung Electronics kicks off its global “Launching People” campaign, an ambitious programme rooted in discovering, sharing and supporting the potential of individuals around the world who are using technology to explore their dreams and passions.
Inspired by people everywhere who use Samsung products to do amazing things every day, the campaign invites passionate individuals to submit their dreams and ideas in several categories, from Film and Sports, to Art and Entrepreneurship. The winners of the “Launching People” campaign in each region around the world will have the opportunity to turn their ideas into reality with Samsung’s support.
Andy Griffiths, Managing Director, Samsung UK and Ireland, commented: “At Samsung, we live and breathe innovation. But innovation doesn’t just come in the form of technology. When that technology is put into the hands of human beings, incredible things can happen. ‘Launching People’ is all about doing just that – launching people’s potential through technology. Giving people with passion and ambition, a launch pad for their ideas. Samsung is committed to creating opportunities and opening doors for people through access to technology, experts and skills development, and we are excited at the prospect of helping people to realise their dreams, and inspire others in the process.”


Starting with France in June of 2013, Samsung’s “Launching People” campaign will turn peoples’ dreams, passions and potential into reality in 13 regions across Europe, Latin America and the Middle East in 2013, and expects to expand the campaign further in 2014. Samsung will focus on providing ambitious consumers the chance to realise their potential by teaming them up with renowned mentors, start up funding and products to help them on their journey.
The campaign promises to invest not only in technology, but also in the ideas of passionate people—whether this potential is related to a personal journey, a larger cause, or both. Samsung will spread the word about “Launching People” with real consumer stories on and across all social media channels, including Facebook and YouTube.

Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: