Hipstamatic Debuts Oggl 2.0: A New Launch Point!
Hipstamatic announces Oggl 2.0, a major new release that helps people discover amazing images, create their own, and collect photos that inspire them. The 2.0 release also includes a new design and new features that enhance the look, feel and functionality of Oggl.
“Those with creative minds have a desire — a need — to look at beautiful things and be inspired by what they see. It’s truly the lifeblood for all of us at Hipstamatic,” said Lucas Buick, CEO and co-founder, Hipstamatic. “Oggl 2.0 is the first release that realizes our vision to help the world discover interesting people doing interesting things, while using beautiful images to tell their story.”
New Features
Oggl 2.0 has several new features, including:
A New Homepage Feeds Experience: The new homepage is a customizable grid, helping people organize all of the content they follow. Oggl users can also pull in their Instagram feed, “like” Instagram photos, and even “Collect” them directly on Oggl. Speaking of “Collecting…”
Collections: Brand new to Oggl, Collections are all about collecting and following inspiring sets of images. From live music to abstract design to breathtaking black and whites, with Collections people can group together the “best of the best” images from the Oggl community, and subscribe to other Collections for the ultimate inspiration.
Discovery: The new Discovery tab helps surface the most inspiring photos, people and Collections from the entire Oggl community.
Search: Improved search more easily surfaces people, images and Collections.
Profiles: the new Profile tab organizes photos by Captured and Collected photos, and includes tap-to-zoom image viewing capability, expanded bios and live links to help people grow their photographic reach.
Capture: the updated capture experience has been streamlined, making it easier than ever to snap photos and access Favorite combos.
Support the Community & Get More Gear
Oggl is an experience designed for discovering, creating and collecting inspiring images, not for showcasing advertising. To support this vision for the community, Oggl is available via two subscription options: Quarterly for $2.99 and yearly for $9.99. Each subscription comes with access to Hipstamatic’s entire catalog of current lens and film gear, and guarantees new gear, released on the “First Friday” of every month.
Requirements
Oggl 2.0 is currently for iPhone owners running iOS 6 and above, and an updated version for Windows Phone 8 will be released in the coming weeks.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
