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Hipstamatic Debuts Oggl 2.0: A New Launch Point!

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Hipstamatic announces Oggl 2.0, a major new release that helps people discover amazing images, create their own, and collect photos that inspire them. The 2.0 release also includes a new design and new features that enhance the look, feel and functionality of Oggl.

“Those with creative minds have a desire — a need — to look at beautiful things and be inspired by what they see. It’s truly the lifeblood for all of us at Hipstamatic,” said Lucas Buick, CEO and co-founder, Hipstamatic. “Oggl 2.0 is the first release that realizes our vision to help the world discover interesting people doing interesting things, while using beautiful images to tell their story.”

New Features
Oggl 2.0 has several new features, including:

 

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A New Homepage Feeds Experience: The new homepage is a customizable grid, helping people organize all of the content they follow. Oggl users can also pull in their Instagram feed, “like” Instagram photos, and even “Collect” them directly on Oggl. Speaking of “Collecting…”

Collections: Brand new to Oggl, Collections are all about collecting and following inspiring sets of images. From live music to abstract design to breathtaking black and whites, with Collections people can group together the “best of the best” images from the Oggl community, and subscribe to other Collections for the ultimate inspiration.

Discovery: The new Discovery tab helps surface the most inspiring photos, people and Collections from the entire Oggl community.

Search: Improved search more easily surfaces people, images and Collections.

Profiles: the new Profile tab organizes photos by Captured and Collected photos, and includes tap-to-zoom image viewing capability, expanded bios and live links to help people grow their photographic reach.

Capture: the updated capture experience has been streamlined, making it easier than ever to snap photos and access Favorite combos.

Support the Community & Get More Gear
Oggl is an experience designed for discovering, creating and collecting inspiring images, not for showcasing advertising. To support this vision for the community, Oggl is available via two subscription options: Quarterly for $2.99 and yearly for $9.99. Each subscription comes with access to Hipstamatic’s entire catalog of current lens and film gear, and guarantees new gear, released on the “First Friday” of every month.

Requirements
Oggl 2.0 is currently for iPhone owners running iOS 6 and above, and an updated version for Windows Phone 8 will be released in the coming weeks.

By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com

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