Cheil UK Creates First User-Controlled Camera-Bot to Showcase The Samsung Galaxy NX  

Cheil UK has created a web user-controlled camera-bot, the first of its kind, called the NX Rover, for Samsung to showcase the unique connectivity of the Galaxy NX Camera.

Inspired by Mars exploration rovers, the NX Rover is equipped with the Samsung GALAXY NX Camera, the first interchangeable-lens camera with 3G/4G LET and Wi-Fi sharing capabilities.

To demonstrate the amazing capabilities of the Galaxy NX Camera, the NX Rover will be sent on an international trip to a series of extraordinary places and events. Planned tour stops include visits to London Super Comic Convention – Europe’s biggest comic convention, access to an FC Bayern Munich training session, on-location in Iceland, and an after-hours visit to a major London museum.



Samsung will be giving keen photographers the opportunity to take control of the NX Rover and get behind the lens of the Galaxy NX like a true professional. Fans can shoot online, on a PC, from wherever they are, and share their photos via 3G, 4G or Wi-Fi.

For this, Cheil has built an interface which will give users real time control of the camera via a ‘point and click’ function. Users can also control the arm of the Rover which can extend up to 2m high. Other functions include; up/down movement of the arm, 360-degrees pan and tilt/pivot of the camera, as well as focus and zoom. Blue LED lights on the head of the camera flash to indicate that the photos are being taken.

For the chance to go live ‘behind the lens’ and share in the NX Rover’s European journey, consumers simply have to visit the dedicated microsite, Here they can learn more about the Galaxy NX, the campaign and check out the NX Rover’s event schedule.

The NX Rover microsite, built by Cheil UK, will also showcase the best images taken by consumers. Visitors can get tips and watch insight films created with some of Getty Image’s top photographers, as part of the recently announced Samsung and Getty Images partnership.



Stephen Taylor, vice president of brand and retail at Samsung Electronics Europe, said: “We’re giving people all over Europe access to shoot some wonderful places and events, full of extraordinary photo opportunities.

“Cheil UK has created a unique piece of technology that will allow people everywhere to experience the amazing image quality and instant photo sharing capabilities of the GALAXY NX Camera.”

Matt Pye, COO at Cheil UK added: “This is a hugely exciting project for Cheil UK. Samsung is always searching for compelling ways to showcase its innovative products – the NX Rover does just this. The camera-bot has been seamlessly built around the GALAXY NX Camera to create a human, intuitive and authentic ‘hands-on’ photographic experience for the user at home.

“We wanted to reignite the spirit of adventure and put the NX in to the hands of the photographers everywhere, and do it in a way that did justice to this game-changing product. Through the NX Rover keen photographers will have the opportunity to see and capture some of the world’s most interesting places and characters in an entirely new way. It truly is the ultimate product demo.”



Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: