Eyefi Connects Digital Cameras to the Power of the Cloud


Today, Eyefi, the global leader in digital camera connectivity, announced a brand new service that finally gives cameras smartphone-like convenience, and will change the way people interact with and manage their photos.

The new Eyefi offering is the easiest and only way to automatically synchronize photos to all your mobile devices so that you can view, edit, and manipulate them both on and offline.  Once your photo is taken, eyefi does the rest of the work – transferring, organizing, syncing, and sharing – so you can instantly enjoy high quality photos anytime, anywhere.

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“Photo lovers know that life’s most important moments should be captured using a digital camera but it’s difficult to access those shots until long after the images are taken,” said Matt DiMaria, chief executive officer of Eyefi. “Eyefi Cloud makes those highest-quality shots available within seconds of them being captured, so photographers can immediately enjoy quality images on the beautiful displays of their smartphone, tablet, PC or smart TV.”

The new Eyefi offerings include a full range of photo related services including:


·         Transfer – Add wireless functionality to any digital camera, and easily send images from camera to mobile device or desktop.

·         Organize – Sort and tag images as they are taken, so they are easy to find later – for sharing, printing, and all the other wonderful ways photos are used.

·         Sync – Automatically synchronize photos to all devices so that users can view, edit, and manipulate photos both on and offline, anytime, anywhere.

·         Share – Invite friends and family to view photos and albums without requiring registration.  Photo collections are “live”, so any additions to an existing collection will generate a notice to recipients that new images have been added.

For photographers with multiple cameras, Eyefi Cloud automatically merges their photos into a single, well-organized collection where they can be enjoyed together and further curated.  The entire collection is then available on all the user’s devices.

For customers that do not wish to transfer images over the Internet, Eyefi also introduced Eyefi Desktop Transfer apps for the PC and Mac platforms.  Eyefi Desktop transfer sends images directly from a digital camera equipped with Eyefi Mobi SD memory card to a PC or Mac without the need for a physical cable.  Transferred images are stored on the user’s PC or Mac in a file location of their choice where they can be enjoyed, edited or archived.



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