X-Rite and Mylio Deliver the First Mobile Photo Editing App with Colour Management
X-Rite Photo Europe, the specialist distributor for X-Rite’s range of products aimed at the photographic and video market has today announced a partnership between X-Rite and MyLO Development LLC, creator of desktop and mobile applications that deliver a new way to see, share, organize and protect photo life across multiple devices. MyLO Development LLC will be integrating X-Rite ColorTRUE into Mylio, its mobile app, to deliver the first true colour-managed mobile photo editing solution. With the integration of X-Rite ColorTRUE into the Mylio photo management environment, colours in photos will appear the same regardless of the device on which they are viewed, and colour-managed photo editing will now be available to both professionals and casual photo users on their mobile devices as well as their desktops in the Apple and Windows environments.
In addition, two further apps have also become ColorTRUE aware; Qtake Monitor, a live streaming app for the popular video production tool Qtake HD (http://qtakehd.com/qtake-monitor/) and the myPantone app, which enables designers to capture any colour on their smart phone or tablet and reference the closest Pantone colour. .
These three new additions join the first to adopt CamRanger app, demonstrating the momentum behind the importance of colour accuracy for mobile devices.
Talking about ColorTRUE and the importance of mobile colour accuracy, Geoffrey Clements, Managing Director at X-Rite Photo Europe said. “We are seeing photo and video editing applications offer their users a seamless integration between desktop and mobile devices. It’s exciting and reflects the way photographers are now working. The truth is however, editing photos on your tablet without having a colour profile could well render all of that work incorrect or damaging.”
“We are calling on all photo editing solutions to integrate the ColorTRUE app into their development, so that their users benefit from accurate colour as they shift from desktop to mobile devices. Mobile apps without this feature undermine the quality and usefulness of their application to photographers. To download the SDK, developers can visit xritephoto.com/colortruesdk”
“Photos are among the most precious possessions of most people,” said David Vaskevitch, CEO of MyLO. “Whether your photo library represents your lifetime or your livelihood, Mylio is the only photography management software system that allows you to organize and access large photo libraries anytime, anywhere. And now with our X-Rite partnership, photos will display in exceptional and consistent color across all of your devices in a colour-managed environment that is unique in the world of mobile apps.”
X-Rite ColorTRUE, combined with an X-Rite monitor calibration device such as ColorMunki Display or i1Display Pro, delivers amazing color with the greatest of ease. In a digital photo world, photo colors often display one way on the desktop and an entirely different way on a mobile device. This partnership means that disconnect is a thing of the past.
“We are very excited about our new ColorTRUE integration with Mylio,” said Liz Quinlisk, X-Rite’s Marketing Director for Photo & Video. “MyLO Development LLC is the first company to offer photo editing tools on mobile devices that enable true color management. Mylio users simply need to download the X- Rite ColorTRUE app and create profiles for their mobile devices. The Mylio app will then automatically be color managed – requiring no special color management expertise on the part of the user.”
“This partnership with X-Rite will bring even more value to the Mylio app for all of our users,” concluded Vaskevitch. “We know how important good colour is in the photography experience, and we are taking steps to make sure we deliver an exceptional colour experience for our users, regardless of their level of expertise.”
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
