X-Rite Photo Europe, the specialist distributor for X-Rite’s range of products aimed at the photographic and video market has today announced a partnership between X-Rite and MyLO Development LLC, creator of desktop and mobile applications that deliver a new way to see, share, organize and protect photo life across multiple devices. MyLO Development LLC will be integrating X-Rite ColorTRUE into Mylio, its mobile app, to deliver the first true colour-managed mobile photo editing solution. With the integration of X-Rite ColorTRUE into the Mylio photo management environment, colours in photos will appear the same regardless of the device on which they are viewed, and colour-managed photo editing will now be available to both professionals and casual photo users on their mobile devices as well as their desktops in the Apple and Windows environments.
In addition, two further apps have also become ColorTRUE aware; Qtake Monitor, a live streaming app for the popular video production tool Qtake HD (http://qtakehd.com/qtake-monitor/) and the myPantone app, which enables designers to capture any colour on their smart phone or tablet and reference the closest Pantone colour. .
These three new additions join the first to adopt CamRanger app, demonstrating the momentum behind the importance of colour accuracy for mobile devices.
Talking about ColorTRUE and the importance of mobile colour accuracy, Geoffrey Clements, Managing Director at X-Rite Photo Europe said. “We are seeing photo and video editing applications offer their users a seamless integration between desktop and mobile devices. It’s exciting and reflects the way photographers are now working. The truth is however, editing photos on your tablet without having a colour profile could well render all of that work incorrect or damaging.”
“We are calling on all photo editing solutions to integrate the ColorTRUE app into their development, so that their users benefit from accurate colour as they shift from desktop to mobile devices. Mobile apps without this feature undermine the quality and usefulness of their application to photographers. To download the SDK, developers can visit xritephoto.com/colortruesdk”
“Photos are among the most precious possessions of most people,” said David Vaskevitch, CEO of MyLO. “Whether your photo library represents your lifetime or your livelihood, Mylio is the only photography management software system that allows you to organize and access large photo libraries anytime, anywhere. And now with our X-Rite partnership, photos will display in exceptional and consistent color across all of your devices in a colour-managed environment that is unique in the world of mobile apps.”
X-Rite ColorTRUE, combined with an X-Rite monitor calibration device such as ColorMunki Display or i1Display Pro, delivers amazing color with the greatest of ease. In a digital photo world, photo colors often display one way on the desktop and an entirely different way on a mobile device. This partnership means that disconnect is a thing of the past.
“We are very excited about our new ColorTRUE integration with Mylio,” said Liz Quinlisk, X-Rite’s Marketing Director for Photo & Video. “MyLO Development LLC is the first company to offer photo editing tools on mobile devices that enable true color management. Mylio users simply need to download the X- Rite ColorTRUE app and create profiles for their mobile devices. The Mylio app will then automatically be color managed – requiring no special color management expertise on the part of the user.”
“This partnership with X-Rite will bring even more value to the Mylio app for all of our users,” concluded Vaskevitch. “We know how important good colour is in the photography experience, and we are taking steps to make sure we deliver an exceptional colour experience for our users, regardless of their level of expertise.”