A one-take journey through Russia’s iconic museum | Shot on iPhone 11 Pro
Experience a 5 hr 19 min 28 sec cinematic journey through one of the world’s largest museums in St. Petersburg, Russia. Take in 45 galleries, 588 masterpieces, and live performances, shot in 4K on iPhone 11 Pro in one continuous take.
To illustrate the battery life of the iPhone 11 Pro, Apple and agency TBWAMedia Arts Lab London have unveiled an unprecedented epic of an ad, clocking in at 5 hours, 19 minutes and 28 seconds—all filmed on the smartphone in one take without ever recharging the battery.
And at the end of the shoot, it still had 19% of its battery life remaining. Game Changer…
A one-take journey through Russia’s iconic museum | Shot on iPhone 11 Pro
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Joanne Carter
Joanne Carter is a British photographer, photography journalist, editor and curator and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.Her journalism, criticism and commentary have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography, Android Magazine, NikonPro, DPReview, Which Digital Camera and Which Camera. She has lectured internationally on photography and mobile art, served as a juror for international photography awards, and exhibited her own photographic work across the UK, Europe, South Korea and the United States.Alongside her editorial work, Joanne's photographic and postgraduate research explores death, grief, memory, representation and social inequality through contemporary photography, participatory practice and visual research methods, with the longer-term aim of developing this work through doctoral research.Through TheAppWhisperer, she continues to publish independent photography journalism spanning contemporary photographic practice, mobile imaging, photographic apps, computational photography and emerging imaging technologies.Joanne is available for editorial commissions, photography projects, judging, curatorial work, speaking engagements, consultancy and selected collaborations.
