Experience a 5 hr 19 min 28 sec cinematic journey through one of the world’s largest museums in St. Petersburg, Russia. Take in 45 galleries, 588 masterpieces, and live performances, shot in 4K on iPhone 11 Pro in one continuous take.
To illustrate the battery life of the iPhone 11 Pro, Apple and agency TBWAMedia Arts Lab London have unveiled an unprecedented epic of an ad, clocking in at 5 hours, 19 minutes and 28 seconds—all filmed on the smartphone in one take without ever recharging the battery.
And at the end of the shoot, it still had 19% of its battery life remaining. Game Changer…
A one-take journey through Russia’s iconic museum | Shot on iPhone 11 Pro
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