Apple proudly presents the iPhone 16 Pro and iPhone 16 Pro Max
Apple has revealed the iPhone 16 Pro and iPhone 16 Pro Max, which are equipped with the A18 Pro chip to fully utilise Apple Intelligence.
These new Pro models feature larger displays, Camera Control, advanced pro camera capabilities, and significantly improved battery life.
In Cupertino, California, Apple unveiled the iPhone 16 Pro and iPhone 16 Pro Max, emphasising the potential of Apple Intelligence with expanded display sizes, advanced creative features, and impressive graphics for immersive gaming powered by the A18 Pro chip. With Apple Intelligence, iPhone users can now access a personal intelligence system that provides relevant insights based on individual context while ensuring user privacy.
The new Camera Control feature offers quick and intuitive access to the advanced camera system. The iPhone 16 Pro and iPhone 16 Pro Max come with a new 48MP Fusion camera with a faster quad-pixel sensor, enabling 4K120 fps video recording in Dolby Vision—the highest resolution and frame rate ever seen on an iPhone.
Additionally, they introduce a new 48MP Ultra Wide camera for higher-resolution photography, including macro shots, and a 5x Telephoto camera on both Pro models. The robust titanium design boasts the largest displays ever on an iPhone, the slimmest borders of any Apple product, and significantly enhanced battery life.
The iPhone 16 Pro Max offers the best battery life ever seen on an iPhone.
The iPhone 16 Pro and iPhone 16 Pro Max will be available in four captivating finishes: black titanium, natural titanium, white titanium, and desert titanium.
Pre-orders will commence on Friday, 13 September, with availability from Friday, 20 September.
Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, stated, “Powered by the faster, more efficient A18 Pro chip and built with Apple Intelligence, the iPhone 16 Pro and iPhone 16 Pro Max represent the pinnacle of our iPhone lineup. These models offer our customers an extraordinary leap forward, whether editing a photo, rewriting meeting notes for a polished tone, or capturing their next masterpiece in 4K120 fps Dolby Vision—while enjoying remarkable battery life.”
Apple Intelligence on the iPhone 16 series leverages Apple silicon and generative models to understand and create language and images, streamline app actions, and draw on personal context to simplify everyday tasks while prioritising privacy.
Apple Intelligence will be available as a free software update, with the initial set of features launching next month in U.S. English and expanding globally. The iPhone 16 Pro and iPhone 16 Pro Max offer the slimmest borders of any Apple product and larger display sizes—6.3 inches on the iPhone 16 Pro and 6.9 inches on the iPhone 16 Pro Max.
Both models feature Super Retina XDR displays with Always-On and ProMotion technologies, providing exceptional clarity and responsiveness. The titanium design is strong yet lightweight, paired with the latest Ceramic Shield for twice the toughness compared to other smartphones. The new mechanical architecture and larger batteries significantly boost battery life. The new Camera Control feature introduces a new level of versatility to the pro camera system. It includes a tactile switch for a satisfying click experience, a high-precision force sensor for light press gestures, and a capacitive sensor for touch.
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Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
