News

Hahnemühle officially honoured as ‘Brand of the Century’

We are delighted to learn that Hahnemühle has been named German ‘Brand of the Century’ for the third time in a row. The paper manufacturer and its worldwide distributed products will now carry the prestigious award and the associated brand logo for a further three years. Hahnemühle´s new brand logo Hahnemühle Brand of the Century 2022. This is one of our main papers that we use within our online gallery and each print is breathtaking.

If you have not yet visited or purchased one of our limited edition prints from our gallery, please take a look here.

We are proud to be recognised as an icon of the German economy once again. Especially during the time of the Corona crisis, we proved why we live up to the title ‘Brand of the Century’: We were and are always approachable for our customers in more than 130 countries around the world and have our products available. We have developed new products together with partners and done a lot in terms of sustainability,” says Jan Wölfle, CEO Hahnemühle Group.

For the third time in a row, after 2016 and 2019, an advisory board of top brand experts has evaluated Hahnemühle as ‘Brand of the Century’. With the renewed award, the manufactory has confirmed its place in the top rank of well-known German brands.

“The award is a first-class label for our new business unit ‘Stationery’ and a unique selling point in the industry of life science/filtration sector. In 2022 we as ‘Brand of the Century’ will also celebrating our invention of Digital FineArt papers for inkjet printing 25 years ago,” Jan Wölfle is pleased about the current award and gives a little preview for the months ahead.

As ‘Brand of the Century’ Hahnemühle is represented in the globally recognised trademark register ‘German Standards’. The ‘Brand Bible’ is published every three years by the renowned publishing house DIE ZEIT and presents around 200 traditional and innovative German brands such as Hahnemühle.

Dr Florian Langenscheidt, publisher of the Brands of the Century for over 20 years, describes his intention for this special award as follows: “Brands are promises of exceptional performance and perfection in every detail, of quality and tradition. They give us the feeling of having chosen the best, the most beautiful and the most elegant. German Standard Brands of the Century rolls out the red carpet for these stars. They are an overall showcase of the German economy, of the world-renowned “made in Germany”.

Hahnemühle

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Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)