Everything Everywhere Becomes EE
Today at a Press Event in London, Everything Everywhere announced the launch of EE – the UK’s most advanced digital communications company. EE will become the new name of the Everything Everywhere business and its network.
EE will also be launched as a new superfast customer brand in the coming weeks. It is a brand born in the digital age, designed to serve both consumers and businesses, offering the UK’s only 4G mobile service and complemented by fixed-line fibre broadband.
The new EE brand will stand alongside Orange and T-Mobile. Together they will provide mobile services to 27 million people, now served by the UK’s biggest and best network.
Quote
Olaf Swantee, CEO of EE said:
“Today we launch a new company, a new network and a new brand for Britain.
“Our plans to revolutionise the UK communications market with a faster network and an exciting new brand for the digital age are built on solid investment and a simple belief that customers deserve better.
“We look forward to connecting the country with superfast mobile speeds in the coming weeks, months and years.
“And it starts today, with the announcement of our new business, our new brand and a new digital infrastructure that our company, our customers and the country can be proud of.”
EE – superfast 4G and fibre
The EE customer brand will launch with 4G services for consumers and businesses in the coming weeks. It will be the first brand in the country to offer a mobile 4G service – the pioneering new technology that offers superfast mobile internet at speeds typically five times faster than 3G speeds today.
EE will also launch a fibre broadband service to homes and businesses with fixed-line internet speeds typically ten times faster than today’s average broadband speeds.
It means that EE’s 4G customers will be the first in the UK to enjoy superfast speeds on their mobile and at home or at work.
With superfast 4G mobile, customers will be able to:
· Access the web on the go without waiting
· Download high-definition movies in minutes
· Watch live TV on the move without buffering
· Play live multiplayer games on the go
· Download large email attachments quicker than ever
· Make high quality video calls on the move
Four cities – London, Bristol, Cardiff and Birmingham – are switched on today for the company’s engineers to begin live testing and systems integration, in readiness for the customer launch.
Smarter Phones
Today, EE confirmed it is to launch the following 4G devices:
Samsung Galaxy SIII LTE – with a 4.8 inch HD Super AMOLED display, you can watch videos on your mobile like never before. Innovative Smart Stay automatically recognises when you are looking at the phone, maintaining a bright display for continued viewing pleasure.
Nokia Lumia 920 – flagship Nokia Windows Phone 8 smartphone. Take bright, blur-free photos and videos in any light conditions with PureView technology – Optical Image Stabilisation and Carl Zeiss lens and view on a 4.5” PureMotion HD+ capacitive display.
Nokia Lumia 820 – colourful, stylish, innovative design, with a 4.3 OLED WVGA screen. Capture great photos and movies with an 8MP Auto Focus camera, with Carl Zeiss optics and dual LED flash. Charge wirelessly without plugging in using a Wireless Charging Shell.
The HTC One XL – high quality entertainment and precision navigation combine in this handset, thanks to a large 4.7” HD touchscreen display. Full HD video, and front and rear facing camera let you capture crisp, vivid photos and movies in high quality wherever you are.
Huawei Ascend P1 LTE – a powerhouse dual-core processor is packed in to this handset’s slim design. Take stunningly clear images or HD videos on an 8MP autofocus camera with LED flash and playback on the 4.3” high-res touchscreen.
Huawei E589 Mobile WiFi – hook up to five devices to the EE 4G network, making your existing phone, laptop or digital screen superfast even if they’re not 4G. Long battery life of up to 10 hours, enjoy 4G wireless broadband anytime, anywhere.
Huawei E392 Mobile Broadband stick – download and upload documents and files in super quick time on the go with this device. Make your laptop mobile and superfast, by hooking it up to the EE network. You’ll stay compatible with 3G too and seamlessly switch to the optimal connection.
EE’s superfast fibre broadband service will launch at the same time to complement the company’s superfast 4G mobile service. It will be available to 11 million households and businesses by the end of the year reaching two thirds of UK households and businesses by the end of 2014.
The EE network
The EE network – which launches today – has been created by bringing together the former 3G and 2G networks of Orange and T-Mobile, coupled with a three-year £1.5bn investment for upgrades and new 4G services.
With the Orange and T-Mobile networks now combined, from today customers will begin switching over to the new seamless EE network, the largest in the UK. By the end of the year, all 27 million customers will be using the EE network.
It means that Orange and T-Mobile customers can now get faster 3G service, with speeds of up to 21Mbps, and more coverage than ever before.
EE will also launch superfast 4G mobile and fixed-line fibre broadband services in the coming weeks. It will also offer standard broadband via ADSL in non-fibre areas.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
