We were lucky to get a sneak peak of this lens and circular polarizer several weeks ago in a secret London location and we’re delighted to announce that the product was officially unveiled at the Consumer Electronics Show in New York City yesterday.
The telephoto lens is all glass, coated and consists of four elements offering double the magnification of the iPhone lens. Obviously you can increase this further with digital zoom.
We were and still are particularly excited about the circular polarizer filter which can be used on the fisheye as well as the macro lens of the three-in-one system (with the step-down adaptor).
Retail prices for the telephoto lens kit which consists of telephoto lens, step down filter adaptor, circular polarizing filter and cap is $100 and will be available for purchase from next month, July 2013.
Joanne Carter is a British photographer, photography journalist, editor and curator and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.Her journalism, criticism and commentary have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography, Android Magazine, NikonPro, DPReview, Which Digital Camera and Which Camera. She has lectured internationally on photography and mobile art, served as a juror for international photography awards, and exhibited her own photographic work across the UK, Europe, South Korea and the United States.Alongside her editorial work, Joanne's photographic and postgraduate research explores death, grief, memory, representation and social inequality through contemporary photography, participatory practice and visual research methods, with the longer-term aim of developing this work through doctoral research.Through TheAppWhisperer, she continues to publish independent photography journalism spanning contemporary photographic practice, mobile imaging, photographic apps, computational photography and emerging imaging technologies.Joanne is available for editorial commissions, photography projects, judging, curatorial work, speaking engagements, consultancy and selected collaborations.
3 Comments
Mark Schnidman
Joanne, will the AppWhisperer and the manufacturer be having a give away contest?
Joanne Carter
You can be sure of it 😉 but probably more of a competition
Mark Schnidman
Great, can’t wait, I’ll be watching here as usual.