Samsung Redefines Network Possibilites At Mobile World Congress 2014
Samsung Electronics Co., Ltd will demonstrate its newest advanced networks and solutions at Mobile World Congress 2014. Under its theme for this year’s congress, ‘Elegant Connections, Possibilities Redefined’, Samsung will demonstrate its higher performance network, combined with versatile functionalities.
Rapid growth of smart device users and the data deluge of multimedia radio traffic, mobile operators have faced new challenges in the deployment of advanced networks, improving the end user experience and generating additional profitable revenue streams. At Mobile World Congress 2014, Samsung will showcase its portfolio of cutting-edge network solutions to address these challenges.
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Simon Stanford, Vice President of IT & Mobile division, Samsung Electronics UK & Ireland said: “With the mobile industry evolving and smart device usage continuing to grow Samsung must provide a mobile network to meet consumer needs. Samsung strives for the best and by drawing on our valuable field experience in the most active LTE markets and building on our commitment to long-term partnerships in the mobile network industry we will provide a solution which meets customer demand.”
Based on the theme of ‘Elegant Connections, Possibilities Redefined’, Samsung will exhibit three new solution concepts that benefit mobile operators with enhanced network performance, innovative business enablement and differentiated subscriber experience.
High Density Cell Solutions
As mobile data traffic increases, deploying high density cells for high capacity networks became inevitable and Samsung shows an effective way to optimise and utilise large numbers of cells. Samsung has identified the most effective and targeted functionality for dense urban areas through adoption of its Smart Networks technology, which allocates network resources through centralised control and mitigates interference among cells. This capability is reinforced by Samsung’s expertise in deploying networks to meet the challenges faced in dense and highly populated areas.
Samsung will suggest C-RAN as the optimal configuration for High Density Cell and its showcased solutions for High Density Cells will include Smart SON (Self Organising Network).
Evolutions in Carrier Aggregation
As Carrier Aggregation (CA) became the most critical and popular solution for LTE which uses various frequency bands, Samsung will demonstrate and showcase its latest developments in the technology. The networks which are powered by Samsung’s advanced CA technologies will verify significant mobile data speed enhancements, improved cell edge performance, large coverage with powerful data off-loading capability and a better way of handling heterogeneous network.
In this part of the showcase, Samsung will show its distinguished CA solution called Smart CA and innovative use cases of Carrier Aggregation.
Smart Media Networks
With the number of smartphone users still growing the mobile network needs to be enhanced for multimedia delivery. Samsung’s Smart Media Networks not only helps solve these challenges, but also raises the end-user mobile experience to unprecedented levels. Samsung achieves this dual benefit through expanded content transmission capabilities, combined with an operator-ready suite of intelligent network management tools.
Samsung’s showcased Smart Media Networks will encompass Smart CacheTM, advanced CDN solutions and mobile network analytics.
Enabling New Revenue Stream Opportunities
With a variety of services such as OTT applications and SNS that replace conventional mobile communication services, mobile operators demand new service platforms for their revenue source. Samsung’s network solutions underpin innovative business models and diversify the revenue streams of mobile operators. As the preferred partner of market-leading mobile operators for solution development Samsung will share key insights on advanced services and discuss various possibilities toward establishing new and profitable platforms.
Samsung’s showcased solutions for enabling new revenue streams will include will include VoLTE, Rich Communications, and eMBMS.
In addition to this solution demonstration, Samsung will present its view on the mobile network evolution by unveiling a range of technologies from today’s most advanced, to tomorrow’s futuristic possibilities. These include the various configurations of Samsung’s base station – Distributed, Stackable and Multi-standard – and HetNet (Heterogeneous Networks), together with complementary portfolio products. Samsung will also emphasise its leadership and vision for the future of mobile through a prototype exhibition of 5G technology.
Samsung will also introduce its suite of enterprise communications, Smart WLAN, which constitutes an umbrella Wi-Fi solution optimised for smartphones and tablets. Smart WLAN includes high performance AP (Access Points), a WLAN Controller, UC (Unified Communications) solutions and further tools to enable a true, all-wireless office network.
By adapting Samsung’s advanced technologies for mobile networks, Smart WLAN provides a seamless service during voice calls and video play, and greater throughput when moving between APs. Samsung aims to accelerate its global wireless enterprise business through Smart WLAN and plans to launch this solution in several markets, starting this year.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
