Connected Space develop Augmented Reality  Enabled Smartphone Application for London’s largest International Urban Art Festival

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Connected Space, in partnership with RISEgallery, have developed an urban wayfinder app to support RISEfestival, London’s largest international urban art festival. The app – already live – will help increase people’s engagement with art in the public realm, as well as provide in-depth user behavioural analytics to demonstrate return on investment.

Organised by Croydon’s award-winning RISEgallery, the festival will see the arrival of over 60 new murals in and around Croydon town centre, created by world renowned artists such as Dotmaster, Conor Harrington, BK Fox, Lovepusher and Cityzen Kane. The festival will also feature a huge free public events programme, incorporating talks, tours, walks, workshops and parties.

RISEfestival has two key aims. Firstly, to remove barriers to art and help the community engage with it. Secondly, to bring more people into the borough, presenting the new face of Croydon to the public and helping to change the perception of the town whilst it is being transformed via a regeneration project worth £5 billion.

Connected Space is developing this urban way-finder app for RISEfestival, built on the company’s technology platform. The app includes a live-mapping powered ‘guided tour’ of the street artworks around the town, with images and audio descriptions of each installation. Users

Artworks by Whatshisname and Schoony will appear as app-only exclusives. This means the work will appear on the screen in real-time, enabling the user to explore the pieces using the environment around them. These unique extras unlock in the app depending on the users location, and add an extra layer to the RISEfestival experience.

The app will also include information on the other events happening across the town, and the option for users to give feedback on their visit.

Behind the scenes, the app will collect deep user behavioural analytics on the number of visits, the duration of single and total visits, and the number of repeat visits. As well as information on routes, dwell times, engagements, and feedback from visitors. This will help show return on investment to the event sponsors and give vital information to help build the case for future exhibitions.

The RISEfestival app is available to download now.

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Read moreConnected Space develop Augmented Reality  Enabled Smartphone Application for London’s largest International Urban Art Festival

Le Voyage à Nantes Takes Over The City Again: 30th June – 26th August 2018

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Who wants to join me? The French city of Nantes will present its seventh edition of the citywide arts festival Le Voyage a Nantes. The festival will celebrate art and culture from 30th June – 26th August 2018 in one of France’s most dynamic and creative cities, set on the Loire River in Western France. … Read more Le Voyage à Nantes Takes Over The City Again: 30th June – 26th August 2018

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