Launched in 2011 the developers behind the photo sharing app Snapchat have just secured around $60 million in fundng, according to Petapixel, this investment ‘pegs the value of the company at a staggering $800 million’. It’s a well known fact that the best ideas are the simple ones and Snapchat fits that remit. The purpose of the app is to transmit images to their friends mobile devices – but the ‘catch’ is that the photo only display for tens seconds or less – the app sends a notification message to the sender when the recipient screencaps the image. That’s it and believe it or not over 200 million snaps are…