“When in love, the sight of the beloved has a completeness which no words and no embrace can match : a completeness which only the act of making love can temporarily accomodate”, John Berger, Ways of Seeing, 1972. The way in which we see things is affected by what we already know or what we believe we know. By making a distinction between imagery and text as information systems, we know that seeing comes before words but when you read a sentence, you read it from beginning to end, in a linear way; you don’t repeatedly return to different words within the sentence and reread them. When you look at…