Superfast services are available for consumers and businesses for the first time today as EE, the UK’s most advanced digital communications company, launches its new 4G service in 11 cities. The launch is set to offer a timely boost to the UK economy, offering firms the opportunity to increase innovation, boost productivity and cut costs, as has been the experience of companies in countries such as the US, Sweden, Japan and Germany since the technology was first introduced. Today also marks the arrival of over 700 EE stores on high streets across the country in one of the biggest and fastest transformations in UK retail history. Olaf Swantee, CEO at…