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    Bolt takes on ‘Blot’ in new Virgin Media ad campaign

    2013-06-28 / 1 Comment

    We had a fabulous time learning about Virgin Media’s new multi-million pound advertising campaign earlier this week in Central London and today we’re delighted to be one of the very first to tell you more. Quick out of the blocks with the world’s fastest man, Usain Bolt and Sir Richard Branson bringing the benefits of superfast broadband to life. The ads kick off on primetime ITV and Channel 4 on Monday, 1st July. The campaign invites Brits to put their broadband to the test and sees Bolt, representing Virgin Media’s superfast fibre optic broadband, go head-to-head with Blot, a slow and inefficient challenger representing regular broadband powered by DSL technology.…

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    Joanne Carter

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