‘App’ Is Voted Most Powerful Word Of The Year – We’ll Really Happy About That At The ‘App’ Whisperer


We’re really pleased to hear that the American Dialect Society has voted the word ‘App’ as the word of the year for 2011. As we all know the word ‘App’ is an abreviation of the word ‘Application’ and of course naturally is one of our favorite words. The shortlist of words may surprise you and we have listed the runners up below.

Some years it is easier for a clear winner to emerge said, Allan Metcalf from the American Dialect Society, for example in 2001, the winning word was ‘9/11’.

Last years ‘Word of the Year’ was the word ‘Tweet’ – the ‘Word of the Decade’ went to Google.

Some previous winners include "millennium bug" (1997), "information superhighway" (1993), and "web" (word of the 1990s).
Web words are so popular that even the techie prefix "e" — as in e-mail — won in 1998.

Most Useful


Most Creative


If you would like to find out all the words and the categories that were nominated highly this year, then head over to the American Dialect Society to take a look.

By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at:

One reply on “‘App’ Is Voted Most Powerful Word Of The Year – We’ll Really Happy About That At The ‘App’ Whisperer”

[…] It is good lesson in how communicators and the media can shape language. To do this, we need to get the media on our side so they (literally) ‘spread the word for us’.  For instance, the media and PR world’s proliferation of the buzz word ‘App’ maybe why the American Dialect Society has voted it the Word of the Year for 2011. […]

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