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Joby launches the Yogi & Ori for iPad

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JOBY, the world-renowned designer of the best-selling GorillaPod™ line of innovative camera tripods has today launched two new products that dramatically enhance the iPad experience. For the road warrior, the GorillaMobile Ori amplifies the productivity of the iPad with ergonomic design and sleek protection on the go. The GorillaMobile Yogi is designed for the user who sees the iPad as an extension of themselves and wants to cuddle up with the iPad on the couch or in bed.

“JOBY excels at uncovering powerful consumer insights and designing products that change the way you interact with mobile devices.” says CEO Forrest Baringer-Jones. “We set out to develop a case + stand solution that would enhance the daily iPad experience, so users could get more out of their device. In the course of our research, we realized that iPad users approach the product very differently depending on how the iPad integrates into their lifestyle – resulting in two very different but equally compelling products.”

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Unlike anything else on the market, the GorillaMobile Ori transforms from a sleek protective case to a versatile, ergonomic positioning stand to unlock the true potential of the iPad. Drawing its inspiration from the folding art of origami, the GorillaMobile Ori is engineered from a superlight German-made aluminum/polypropylene composite used in high-performance cars. The four main viewing modes are optimized for the task at hand, so you can position the stand to watch a movie on the plane, flip through a business presentation or type an email at a café – with the ability to adjust the display height and viewing angle to be comfortable for you. The Ori delivers rigid stability in a sculptural, lightweight form and provides streamlined protection, so you can easily slip it into your bag when in folio mode.

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Inspired by the desire to read and view videos without putting a kink in your neck, the flexible GorillaMobile Yogi easily wraps around and clings to any surface with its oversized ball and socket legs. The limber and sturdy legs of the GorillaMobile Yogi twist and bend to stabilise the iPad on uneven surfaces or wrap around fixtures in the kitchen to become the perfect companion for your grand cooking plans. With an adjustable viewing angle in portrait or landscape orientation, GorillaMobile Yogi lets you get comfortable easily – even on the laziest of Sundays. The polycarbonate case with rubber bumper protects your iPad from shocks and falls. Plus, the quick-release clip easily detaches the modular legs, allowing the case and legs to be quickly stowed in your bag together or separately.

Prices

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The GorillaMobile Ori retails for £69.95 and the GorillaMobile Yogi for £39.95

By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com

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