Joby launches the Yogi & Ori for iPad
JOBY, the world-renowned designer of the best-selling GorillaPod™ line of innovative camera tripods has today launched two new products that dramatically enhance the iPad experience. For the road warrior, the GorillaMobile Ori amplifies the productivity of the iPad with ergonomic design and sleek protection on the go. The GorillaMobile Yogi is designed for the user who sees the iPad as an extension of themselves and wants to cuddle up with the iPad on the couch or in bed.
“JOBY excels at uncovering powerful consumer insights and designing products that change the way you interact with mobile devices.” says CEO Forrest Baringer-Jones. “We set out to develop a case + stand solution that would enhance the daily iPad experience, so users could get more out of their device. In the course of our research, we realized that iPad users approach the product very differently depending on how the iPad integrates into their lifestyle – resulting in two very different but equally compelling products.”
Unlike anything else on the market, the GorillaMobile Ori transforms from a sleek protective case to a versatile, ergonomic positioning stand to unlock the true potential of the iPad. Drawing its inspiration from the folding art of origami, the GorillaMobile Ori is engineered from a superlight German-made aluminum/polypropylene composite used in high-performance cars. The four main viewing modes are optimized for the task at hand, so you can position the stand to watch a movie on the plane, flip through a business presentation or type an email at a café – with the ability to adjust the display height and viewing angle to be comfortable for you. The Ori delivers rigid stability in a sculptural, lightweight form and provides streamlined protection, so you can easily slip it into your bag when in folio mode.
Inspired by the desire to read and view videos without putting a kink in your neck, the flexible GorillaMobile Yogi easily wraps around and clings to any surface with its oversized ball and socket legs. The limber and sturdy legs of the GorillaMobile Yogi twist and bend to stabilise the iPad on uneven surfaces or wrap around fixtures in the kitchen to become the perfect companion for your grand cooking plans. With an adjustable viewing angle in portrait or landscape orientation, GorillaMobile Yogi lets you get comfortable easily – even on the laziest of Sundays. The polycarbonate case with rubber bumper protects your iPad from shocks and falls. Plus, the quick-release clip easily detaches the modular legs, allowing the case and legs to be quickly stowed in your bag together or separately.
Prices
The GorillaMobile Ori retails for £69.95 and the GorillaMobile Yogi for £39.95
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
