Rovio Thrives To Become The Most Operator-friendly Developer


Bad Piggy Bank, the mobile payment system announced by Rovio in collaboration with  Fortumo in December 2010, is now ready for integration with mobile carriers globally. The first carrier to integrate Bad Piggy Bank successfully is Elisa, the largest network operator in Finland.

In addition to improved convenience in mobile payments, Rovio has teamed up with Nokia Siemens Networks Smart Labs to optimize the network usage of mobile applications and improve battery life on all smartphones. Nokia Siemens Networks Smart Labs will help Rovio deliver the best possible service from both the consumer and mobile carrier point of view.


Bad Piggy Bank is a system for carrier billing that provides the consumers with a straightforward, hassle-free purchase experience – no registration or credit card required. All purchases made via Bad Piggy Bank will be charged through the customer’s mobile plan invoice.

Bad Piggy Bank will be available for all carriers worldwide with a fixed revenue share model for mobile application purchases. Elisa is the first carrier in the world that will be offering this model in the current application market, and make in-app purchases more practical for developers, operators and consumers alike. Bad Piggy Bank is powered by Fortumo mobile payments.

In addition to Rovio applications, other leading mobile developers are planning to integrate Bad Piggy Bank in their products.



Rovio has entered into collaboration with Nokia Siemens Networks to ensure that Angry Birds is network friendly. When the game is connecting over the network, downloading new levels, uploading scores, etc., it’s important that the game uses network resources wisely.

Testing future versions of the game in the Nokia Siemens Networks Smart Labs gives Rovio insight about how the game performs in the network, and how it can be optimized to generate a minimal load on the network while simultaneously providing the best possible user experience.

Optimizing the way an application connects over the network and minimizing the amount of data sent, means that the users’ data plans are not consumed unnecessarily. Additionally, reducing any unnecessary network activity ensures optimal life of the device battery.

Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: