Bad Piggy Bank, the mobile payment system announced by Rovio in collaboration with Fortumo in December 2010, is now ready for integration with mobile carriers globally. The first carrier to integrate Bad Piggy Bank successfully is Elisa, the largest network operator in Finland.
In addition to improved convenience in mobile payments, Rovio has teamed up with Nokia Siemens Networks Smart Labs to optimize the network usage of mobile applications and improve battery life on all smartphones. Nokia Siemens Networks Smart Labs will help Rovio deliver the best possible service from both the consumer and mobile carrier point of view.
Bad Piggy Bank is a system for carrier billing that provides the consumers with a straightforward, hassle-free purchase experience – no registration or credit card required. All purchases made via Bad Piggy Bank will be charged through the customer’s mobile plan invoice.
Bad Piggy Bank will be available for all carriers worldwide with a fixed revenue share model for mobile application purchases. Elisa is the first carrier in the world that will be offering this model in the current application market, and make in-app purchases more practical for developers, operators and consumers alike. Bad Piggy Bank is powered by Fortumo mobile payments.
In addition to Rovio applications, other leading mobile developers are planning to integrate Bad Piggy Bank in their products.
Rovio has entered into collaboration with Nokia Siemens Networks to ensure that Angry Birds is network friendly. When the game is connecting over the network, downloading new levels, uploading scores, etc., it’s important that the game uses network resources wisely.
Testing future versions of the game in the Nokia Siemens Networks Smart Labs gives Rovio insight about how the game performs in the network, and how it can be optimized to generate a minimal load on the network while simultaneously providing the best possible user experience.
Optimizing the way an application connects over the network and minimizing the amount of data sent, means that the users’ data plans are not consumed unnecessarily. Additionally, reducing any unnecessary network activity ensures optimal life of the device battery.