The new Lynx Stream App has been developed in the US by digital agency Razorfish using Animoto video slideshow creation service technology and is available for free on iOS and Android. It is being trialled in the UK with the intention of global rollout across a number of Lynx / AXE territories.
The app collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched online and shared through social networks. It has been created with the intention to drive brand loyalty and engagement by providing an essential social tool for young people.
The Lynx Stream will also act as a media channel in future brand and product campaigns where content can be published directly to Lynx followers.
The Stream starts with an organiser creating an event and inviting friends to join a group. Those without The Lynx Stream are directed to download the app in order to join the group.
Josh Dean, Lynx Global Brand Manager, comments:
“When we design Lynx products we ask ourselves how will it fit into young guys’ lives and how will it make them more confident and attractive in the mating game. The Lynx Stream has been developed with the same thought process. Our guys are living on their mobile phones so it makes sense to build an app that adds significant value to their lives by enabling them to capture unforgettable nights out. And if Lynx is helping to facilitate great memories and is part of the memory then it stands to reason that people will save some affection for the brand itself.”