New – The Lynx Stream Mobile App For iOS And Android Users
The new Lynx Stream App has been developed in the US by digital agency Razorfish using Animoto video slideshow creation service technology and is available for free on iOS and Android. It is being trialled in the UK with the intention of global rollout across a number of Lynx / AXE territories.
The app collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched online and shared through social networks. It has been created with the intention to drive brand loyalty and engagement by providing an essential social tool for young people.
The Lynx Stream will also act as a media channel in future brand and product campaigns where content can be published directly to Lynx followers.
The Stream starts with an organiser creating an event and inviting friends to join a group. Those without The Lynx Stream are directed to download the app in order to join the group.
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Josh Dean, Lynx Global Brand Manager, comments:
“When we design Lynx products we ask ourselves how will it fit into young guys’ lives and how will it make them more confident and attractive in the mating game. The Lynx Stream has been developed with the same thought process. Our guys are living on their mobile phones so it makes sense to build an app that adds significant value to their lives by enabling them to capture unforgettable nights out. And if Lynx is helping to facilitate great memories and is part of the memory then it stands to reason that people will save some affection for the brand itself.”
This app is free from the UK Apple App Store and you can download it here.
Joanne Carter
Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com
