New – The Lynx Stream Mobile App For iOS And Android Users
The new Lynx Stream App has been developed in the US by digital agency Razorfish using Animoto video slideshow creation service technology and is available for free on iOS and Android. It is being trialled in the UK with the intention of global rollout across a number of Lynx / AXE territories.
The app collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched online and shared through social networks. It has been created with the intention to drive brand loyalty and engagement by providing an essential social tool for young people.
The Lynx Stream will also act as a media channel in future brand and product campaigns where content can be published directly to Lynx followers.
The Stream starts with an organiser creating an event and inviting friends to join a group. Those without The Lynx Stream are directed to download the app in order to join the group.
Quote
Josh Dean, Lynx Global Brand Manager, comments:
“When we design Lynx products we ask ourselves how will it fit into young guys’ lives and how will it make them more confident and attractive in the mating game. The Lynx Stream has been developed with the same thought process. Our guys are living on their mobile phones so it makes sense to build an app that adds significant value to their lives by enabling them to capture unforgettable nights out. And if Lynx is helping to facilitate great memories and is part of the memory then it stands to reason that people will save some affection for the brand itself.”
This app is free from the UK Apple App Store and you can download it here.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
