Apple have updated their guidelines regarding pricing of in-app subscriptions in the App Store. The restrictions that were in place included a particular pertinent one requiring ‘a subscription to be the same price or less than it is offered outside the app’. Those days are gone, content providers can now offer in-app subscriptions at whatever price they want.
This is good news for developers who were dreading the new Enforcement policy that was due to take effect on June 30.
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The most controversial of the guidelines from the Enforcement Policy included section 11.13, which read:
‘11.13, Apps can read or play approved content (magazines, newspapers, books, audio, music, video) that is sold outside of the app, for which Apple will not receive any portion of the revenues, provided that the same content is also offered in the app using IAP at the same price or less than it is offered outside the app. This applies to both purchased content and subscriptions’.
What this meant for publishers was that App Store users had to be given the lowest possible pricing on all subscriptions. The publishers weren’t happy.
The new section of 11.13 guidelines, now renamed 11.14 now reads:
‘11.14 Apps can read or play approved content (specifically magazines, newspapers, books, audio, music and video) that is subscribed to or purchased outside of the app, as long as there is no button or external link in the app to purchase the approved content. Apple will not receive any portion of the revenues for approved content that is subscribed to or purchased outside of the app’.
What this now means is that publishers can now charge whatever price they wish for additional content. Interesting, we wonder what the end user will think.