TheAppWhisperer

New MacBook Air has more to love and is now just £999/$999

2020-03-182020-03-18 by Joanne Carter

Apple today updated MacBook Air, the world’s most loved notebook, with faster performance, the new Magic Keyboard, twice the storage and a new lower price of £999/$999, and even less for education.* The new MacBook Air delivers up to two times faster CPU performance** and up to 80 percent faster graphics performance,*** letting customers breeze … Read more New MacBook Air has more to love and is now just £999/$999

Apple’s COVID-19 response

2020-03-14 by Joanne Carter

Via Tim Cook To the worldwide Apple family, The global spread of COVID-19 is affecting every one of us. At Apple, we are people first, and we do what we do with the belief that technology can change lives and the hope that it can be a valuable tool in a moment like this. Teachers … Read more Apple’s COVID-19 response

Apple reveals the best Night mode photos shot on iPhone 11 and iPhone 11 Pro Max

2020-03-04 by Joanne Carter

iPhone photographers around the world answered the call to participate in the Night mode photo challenge, sharing their captivating Night mode images shot on iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. A curated panel of judges selected six winning photos from thousands of submissions worldwide. The winning images will be featured in a gallery on apple.com and Apple Instagram (@apple) and will appear globally on billboards.

The winning photographers represented countries from China, India, Russia and Spain, sharing their various perspectives of the beauty and colours of night in the cultures surrounding them.

Apple’s panel of judges included Malin Fezehai (US), Tyler Mitchell (US), Sarah Lee (UK), Alexvi Li (China), Darren Soh (Singapore), Phil Schiller, Kaiann Drance, Brooks Kraft, Jon McCormack and Arem Duplessis. Each shared their thoughts on what made these photos stand out from the pack.

Mobile Photography – Halide Camera App Updated for iPhone 11 and iPhone 11 Pro

2019-10-012019-10-01 by Joanne Carter

Halide have developed an update to their popular mobile photography app specifically for the new Apple iPhone 11 and iPhone Pro. The latest update includes a tactile lens switcher, allowing for a fast and intuitive way to switch between the Wide, Ultra Wide and Telephoto lenses on the iPhone Pro. What makes this switcher really unique is that once you’re familiar with the menu, you can press-and-flick from the lens button to quickly change lenses. This is a fast, natural way to switch lenses.

Apple introduces dual camera iPhone 11

2019-09-10 by Joanne Carter

Featuring the Fastest, Most Powerful Chip Ever in a Smartphone, Plus an All-New Dual-Camera System and Even Longer All-Day Battery Life

Apple introduces new version of the most popular iPad starting at £349/$329

2019-09-102019-09-10 by Joanne Carter

Featuring a 10.2-Inch Retina Display, Apple Pencil and Smart Keyboard Support, and iPadOS for Powerful Multitasking and Creative Capabilities

Apple Offers New Augmented Reality Art Sessions

2019-08-01 by Joanne Carter

Yesterday, Apple opened registration for a series of new art-based Today at Apple augmented reality (AR) experiences, called [AR]T, offered at Apple Stores around the world. The three new sessions include an interactive walk featuring works by some of the world’s premier contemporary artists, an in-store session that teaches the basics of creating AR using Swift Playgrounds and an AR art installation viewable in every Apple Store worldwide.

To create the sessions Apple invited the New Museum, a leading destination for contemporary art in New York, to select seven artists — Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller and Pipilotti Rist — to participate in an experiential project that is free to the public.

“Today at Apple offers a window into the creative arts made possible by our products and customers,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “We hope attendees are inspired by the incredible AR creations in the [AR]T Walk and in-store installation, and we can’t wait to see what our visitors learn to create in the [AR]T Lab.”

Apple Exporting from India to boost ‘Make In India’ Plan

2019-07-162019-07-16 by Joanne Carter

Exports from India for Apple iPhones have already started to a few European markets. The Indian government are keen to promote their ‘Made in India’ plan and Apple are keen to ensure India becomes a main export hub.

Wistron Corp are Apple’s India contract industry manufacturer who started assembling iPhones in India in 2016. They are now exporting Apple’s smartphones from their facility in Bengaluru.

“iPhone 6s and iPhone 7 are being exported in quantities of under 100,000 units a month,” said Neil Shah, research director at Counterpoint Research, citing export data that the firm tracks.

The US-China trade war highlights the importance for Apple to use India as an export hub. It’s a win win for both India and Apple and according to recent media reports, Apple has communicated with their suppliers, Wistron, Foxconn and Pegatron to aim to move 15-30% of their production to locations outside of China.

Rather than viewing Indian as a significant market, some industry watches are under the impression that Apple is treating India more as a production hub rather than a significant market. This view is supported with news that Foxconn, their Taiwanese contract manufacturer is set to commence manufacturing their higher-end phones with an initial capacity of 250k devices per calendar month and between 70-80% of this output may be exported.

If Apple were able to scale up their Indian manufacturing operations they may be able to avoid import duties and further allow it to keep its smartphone prices lower, or invest the savings in it retail arm. Apple are keen to set up their own stores in the country and as the average selling prices of devices has slowly been creeping upwards, industry experts say this would be a good move.

Mobile Photography & Art – ‘Intimate Interview’ with M Cecilia São Thiago from São Paulo, Brazil

2019-06-192019-06-19 by Joanne Carter

We have decided to launch a new intimate style of interview into TheAppWhisperer – the world’s most popular mobile photography and art website. We feel it is important that our community feel close to each other, as it is this support that helps us to nurture one another, gain confidence and continue to grow.

This is our sixteenth interview, to read the others, please go here. Today, we are publishing this beautifully profound, comprehensive cultural interview with talented mobile artist M. C ecilia São Thiago who along with virtue of her inspirational imagery, attempts to reconcile time, as understood in science, with time as we live it, in every day life. Stephen Hawking famously argued questions, thus “what is the nature of reality? How can we understand the world in which we find ourselves?” traditional questions for philosophy. In Thiago’s imagery and text, I sense an overriding willingness to sacrifice physics and mathematics to uphold an intuitively satisfying understanding of the phenomena of life itself. Let her art guide you, as a companion for life.

Mobile Photography and Art – ‘Intimate Interview’ with Peter Wilkin from Yorkshire, United Kingdom

2019-06-052019-06-05 by Joanne Carter

This is our sixth interview, to read the others, please go here. Today, we are publishing this witty, thoughtful and entertaining interview with multi talented digital artist, Peter Wilkin from Yorkshire, United Kingdom. Enjoy.