HITCASE Announces The All New TrueLUX Wide Lens For iPhone


HITCASE announced today that the all new TrueLUX(R) Wide Angle Lens for better photo and video capture has officially launched. Redesigned to offer a larger field of view and crisper edge to edge optic clarity while remaining compact, impact resistant and waterproof. HIT Technologies Inc. designs, develops, manufactures and distributes the world’s most advanced protective products for iPhone.

“We’re excited to announce today that the 2019 version of the TrueLUX(R) Wide Lens will include a larger field of view than its predecessor (now 120, previously 104), triple element glass (previously 2 element glass), sharper image clarity and less chromatic aberration, making the new TrueLUX(R) Wide Lens the best we’ve designed to date,” said  Brooks Bergreen, Founder and CEO of HITCASE. “Our best-in-class TrueLUX(R) Lens Series remains focused on offering compact, drop-resistant and waterproof iPhone lenses with sharp image quality at an affordable price point. We believe everyone should have access to creative content capture without breaking the bank. The all new Wide Lens is a continuation of this vision.”

The all-new HITCASE TrueLUX(R) Wide Lens allows you to fit 2x more photo into the frame, ideal for landscape, travel or sport iPhone photography and video. With incredible clarity across the entire field of view, the new Wide Lens features triple element optical grade glass, capturing crisp images with a wider 120 diagonal FOV in photo mode (previously 104) and 98.6 degrees (Diagonal), 86.1 (Horizontal) FOV in video mode. Weighing in at only 22 grams, the super-compact waterproof and shockproof lens fits right in your pocket allowing you to take it literally anywhere.

* TrueLUX(R) Wide Lens Specifications:

* Size: 19mm long x 29mm wide / Weight: 22g

* Triple element glass lens

* No vignetting, edge to edge clarity

* 120 diagonal FOV in photo mode

* 98.6 degrees (Diagonal), 86.1 (Horizontal), FOV in video mode

* Refined optical design produces the sharpest image in its class

* Very low chromatic aberration

* Magnification: 0.55X

* Minimum focus distance: 27mm

* Completely waterproof, dust-proof, snow-proof with or without a Hitcase

* Two start thread and magnetic LINK(TM) mounting for ease of use between all Hitcase products

* Anodized aluminum construction

* Anti-reflective and anti-scratch coatings on all lens elements

* One year limited product warranty.

The all new TrueLUX(R)  Wide Lens is available online as of today for $39.99 (USD) and will begin shipping February 12, 2019. TrueLUX Lenses work alongside HITCASE protective cases, including the Splash, Crio, Shield LINK and PRO. Find out more at HITCASE online and follow @hitcase.

There’s currently a 15% off storewide with this code ‘LOVEHITCASE15’

Read moreHITCASE Announces The All New TrueLUX Wide Lens For iPhone

HONOR Launches 8A: A Superior Best Value Smartphone


HONOR, the leading smartphone e-brand, today launched the HONOR 8A, an affordable smartphone that boasts a 6.09-inch Dewdrop FullView Display, 87 per cent screen-to-body ratio and offers finger gesture command features, which can be used with a one-handed grip. The sleek smartphone is also equipped with SmartPA, which amplifies sound significantly to deliver premium audio performance. The HONOR 8A is available at a fantastic price point of £139.99.

The key features of the HONOR 8A include:

·         6.09-inch HD+ Dewdrop FullView Display

·         SmartPA speakers combined with a dual-suspension structure

·         Long lasting 3,020 mAh battery

·         Triple card slots (i.e. Dual SIM slots and Micro-SD slot)

·         13MP main camera with flagship level f/1.8 wide aperture; complemented by an 8MP front-facing camera

·         MT6765 high-frequency 8-core processor

·         Built-in wireless FM Radio

·         Phone unlock using facial recognition

·         EMUI 9.0

“We’re thrilled to launch the HONOR 8A, our latest best-value smartphone. With the HONOR 8A, we are offering a smartphone built with the highest quality technology, but at an affordable price point. The device is a perfect mixture of style and substance, as it brings both impeccable design and fantastic audio quality. We are beyond excited for our fans to get hold of the HONOR 8A,” said Michael Pan, President of HONOR Western Europe.

Read moreHONOR Launches 8A: A Superior Best Value Smartphone

Lume Cube announces new AIR variant for mobile creators


A development of the original Lume Cube, the super-portable external LED light source for smartphone users, the Lume Cube Air is smaller lighter, version aimed at vloggers and other mobile creatives.  The new Air features a single LED light source with a custom designed lens in front of parabolic-shaped light modifier. Not only does this … Read moreLume Cube announces new AIR variant for mobile creators

Mobile Photography – Moment announces new 58mm Tele Lens


Moment, the maker of conversion lenses for smartphones has introduced a new 58mm tele lens. With a 6 element design and priced at $99, it is the most complex lens in the Moment line-up and is the sharpest lens it has made, says the company,  The new 58mm has been optimized for dual camera setups … Read moreMobile Photography – Moment announces new 58mm Tele Lens

Rylo announces update to increase 360-degree Camera’s 4K output to 5.8K


Rylo, the former Instagram and Apple team members behind the diminutive action cam that uses two 180-degree cameras to output 360-degree clips, has released a software update for the device that increases the resolution from 4K to output at up to 5.8K. In addition to 360-degree video the handy-sized Rylo camera can capture 180-degree 4k video … Read moreRylo announces update to increase 360-degree Camera’s 4K output to 5.8K

Mobile Photography – Waterfield Tech Folio Review


This folio from US manufacturer Waterfield is a little different to the majority of bags and cases on the market. I like cases and bags and by that I don’t mean I like them because I can carry things and take it all somewhere (which of course is the purpose of any bag) but that … Read moreMobile Photography – Waterfield Tech Folio Review

Mobile Photography – The New Apple iPad Pro Review for Photographers


We’re delighted to publish, Austin Mann’s review of the new Apple iPad Pro from a photographers perspective. Mann is currently working from Iceland on a couple of art commissions and leading a private workshop and he took along the new iPad Pro to integrate it into his mobile workflow. He’s done just that in this article and given us an insight into his new mobile workflow as well as including a few helpful tricks and useful buying advice. Don’t miss this!

To read this alternatively on Mann’s website, please go here.

(foreword by Joanne Carter)

“I’m here working on a couple of art commissions and leading a private workshop and I brought the new iPad Pro along to better understand how it can integrate into the mobile photographer workflow. How does it work to ingest, backup, edit, and share images?

The art installation I’m working on is extremely large format (up to 50 ft. wide), so I’m shooting most of this project with the Hasselblad H6D-100c (a 100-megapixel beast). Needless to say, it’s been a great camera to test the speed of this new iPad Pro”.

Read moreMobile Photography – The New Apple iPad Pro Review for Photographers

Apple iPhone XR Camera Review


We’re delighted to publish, Austin Mann’s camera review of the new iPhone XR. Mann traveled with his beautiful wife, Ester through Grand Canyon NP, Petrified Forest NP and White Sands National Monument in a cool Airstream for this test. “With the beautiful new LCD display, Smart HDR, and Single Lens Portrait Mode, there’s been a lot to test. My main questions about iPhone XR: How are the portraits? How’s the screen? How’s the battery?”, he said. Questions that we want answers to too! Read on to find out….

To read this alternatively on Mann’s website, please go here.

Read moreApple iPhone XR Camera Review

WaterField Debuts Sutter Tech Sling for New Apple iPad Pros and New MacBook Air


I must be one of the biggest fans of WaterField Designs, a San Francisco designer and manufacturer of custom laptop sleeves, bags and device-specific cases. On my recent press trip to Germany and Italy, I used continuously the iPhone Camera Bag that I have reviewed previously. It managed to carry comfortably, two mobile devices, glasses and some cash. The trip I was on was extremely energetic with helicopter rides, boat trips and fast street photography in Sorrento. This bag coped admirably and now WaterField are debutting another very useful bag, which we hope to thoroughly review soon. It’s the Sutter Tech Sling bag, a sophisticated one-strap backpack in two sizes, with dedicated pockets to hold Apple’s new iPad Pro and Apple Pencil, or new MacBook Air. Designed for comfort and easy accessibility, the meticulously-crafted Sutter Tech Sling combines the utility of a sling with a professional aesthetic, a smart choice for creative professionals, commuters and travelers. Sling orders through November 9 will include a complimentary new WaterField Stylus Pencil Case, a plushly-padded accessory case with a dedicated Apple Pencil pocket.

“The lifestyle of a 21st-century creative professional calls for a comfortable, agile bag with a refined look,” explained company owner Gary Waterfield. “When we set out to design a Sling that creatives could carry for work, commuting, and traveling, we focused on comfort and function. Thanks to extensive ergonomic testing, you’ll feel how nicely the bag sits against your back and how easily you can access your gear.”

The Sutter Sling is intentionally designed with features for easy-access and comfort:

* While remaining on one shoulder, the bag easily shifts to the front, allowing quick access to items in the exterior pocket from either side

* A unique swivel strap attachment grants 180-degree rotation so the bag rests flat against the body whether worn over one shoulder or crossbody

* A wide shoulder strap with a built-in, moveable shoulder pad distributes weight evenly

* A one-handed cam lock buckle lets users adjust how the bag rests against their body without removing the bag

* The thoughtfully-placed iPad compartment keeps the back of the bag comfortably flat

* Rear mesh padding enhances airflow and cushioning

* Double, waterproof zippers enable entry to the main compartment from either side

* A gold, water-resistant liner lights up the interior of the bag for increased visibility

* An interior key fob attachment keeps keys quickly findable

Read moreWaterField Debuts Sutter Tech Sling for New Apple iPad Pros and New MacBook Air

Samsung Galaxy S9+ Review: Best Samsung Camera To Date


Introduction The Samsung Galaxy S9+ or plus reviewed here is the larger of the two Galaxy S series smartphone models but it also distinguishes itself by being the more-photo-oriented of the two by inclusion of dual rear camera modules.  The smaller, more pocket-friendly of the two, the S9 with its 5.8-in screen only has one … Read moreSamsung Galaxy S9+ Review: Best Samsung Camera To Date

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