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HITCASE Announces The All New TrueLUX Wide Lens For iPhone

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HITCASE announced today that the all new TrueLUX(R) Wide Angle Lens for better photo and video capture has officially launched. Redesigned to offer a larger field of view and crisper edge to edge optic clarity while remaining compact, impact resistant and waterproof. HIT Technologies Inc. designs, develops, manufactures and distributes the world’s most advanced protective products for iPhone.

“We’re excited to announce today that the 2019 version of the TrueLUX(R) Wide Lens will include a larger field of view than its predecessor (now 120, previously 104), triple element glass (previously 2 element glass), sharper image clarity and less chromatic aberration, making the new TrueLUX(R) Wide Lens the best we’ve designed to date,” said  Brooks Bergreen, Founder and CEO of HITCASE. “Our best-in-class TrueLUX(R) Lens Series remains focused on offering compact, drop-resistant and waterproof iPhone lenses with sharp image quality at an affordable price point. We believe everyone should have access to creative content capture without breaking the bank. The all new Wide Lens is a continuation of this vision.”

The all-new HITCASE TrueLUX(R) Wide Lens allows you to fit 2x more photo into the frame, ideal for landscape, travel or sport iPhone photography and video. With incredible clarity across the entire field of view, the new Wide Lens features triple element optical grade glass, capturing crisp images with a wider 120 diagonal FOV in photo mode (previously 104) and 98.6 degrees (Diagonal), 86.1 (Horizontal) FOV in video mode. Weighing in at only 22 grams, the super-compact waterproof and shockproof lens fits right in your pocket allowing you to take it literally anywhere.

* TrueLUX(R) Wide Lens Specifications:

* Size: 19mm long x 29mm wide / Weight: 22g

* Triple element glass lens

* No vignetting, edge to edge clarity

* 120 diagonal FOV in photo mode

* 98.6 degrees (Diagonal), 86.1 (Horizontal), FOV in video mode

* Refined optical design produces the sharpest image in its class

* Very low chromatic aberration

* Magnification: 0.55X

* Minimum focus distance: 27mm

* Completely waterproof, dust-proof, snow-proof with or without a Hitcase

* Two start thread and magnetic LINK(TM) mounting for ease of use between all Hitcase products

* Anodized aluminum construction

* Anti-reflective and anti-scratch coatings on all lens elements

* One year limited product warranty.

The all new TrueLUX(R)  Wide Lens is available online as of today for $39.99 (USD) and will begin shipping February 12, 2019. TrueLUX Lenses work alongside HITCASE protective cases, including the Splash, Crio, Shield LINK and PRO. Find out more at HITCASE online and follow @hitcase.

There’s currently a 15% off storewide with this code ‘LOVEHITCASE15’

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By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com