HITCASE Announces The All New TrueLUX Wide Lens For iPhone
HITCASE announced today that the all new TrueLUX(R) Wide Angle Lens for better photo and video capture has officially launched. Redesigned to offer a larger field of view and crisper edge to edge optic clarity while remaining compact, impact resistant and waterproof. HIT Technologies Inc. designs, develops, manufactures and distributes the world’s most advanced protective products for iPhone.
“We’re excited to announce today that the 2019 version of the TrueLUX(R) Wide Lens will include a larger field of view than its predecessor (now 120, previously 104), triple element glass (previously 2 element glass), sharper image clarity and less chromatic aberration, making the new TrueLUX(R) Wide Lens the best we’ve designed to date,” said Brooks Bergreen, Founder and CEO of HITCASE. “Our best-in-class TrueLUX(R) Lens Series remains focused on offering compact, drop-resistant and waterproof iPhone lenses with sharp image quality at an affordable price point. We believe everyone should have access to creative content capture without breaking the bank. The all new Wide Lens is a continuation of this vision.”
The all-new HITCASE TrueLUX(R) Wide Lens allows you to fit 2x more photo into the frame, ideal for landscape, travel or sport iPhone photography and video. With incredible clarity across the entire field of view, the new Wide Lens features triple element optical grade glass, capturing crisp images with a wider 120 diagonal FOV in photo mode (previously 104) and 98.6 degrees (Diagonal), 86.1 (Horizontal) FOV in video mode. Weighing in at only 22 grams, the super-compact waterproof and shockproof lens fits right in your pocket allowing you to take it literally anywhere.
* TrueLUX(R) Wide Lens Specifications:
* Size: 19mm long x 29mm wide / Weight: 22g
* Triple element glass lens
* No vignetting, edge to edge clarity
* 120 diagonal FOV in photo mode
* 98.6 degrees (Diagonal), 86.1 (Horizontal), FOV in video mode
* Refined optical design produces the sharpest image in its class
* Very low chromatic aberration
* Magnification: 0.55X
* Minimum focus distance: 27mm
* Completely waterproof, dust-proof, snow-proof with or without a Hitcase
* Two start thread and magnetic LINK(TM) mounting for ease of use between all Hitcase products
* Anodized aluminum construction
* Anti-reflective and anti-scratch coatings on all lens elements
* One year limited product warranty.
The all new TrueLUX(R) Wide Lens is available online as of today for $39.99 (USD) and will begin shipping February 12, 2019. TrueLUX Lenses work alongside HITCASE protective cases, including the Splash, Crio, Shield LINK and PRO. Find out more at HITCASE online and follow @hitcase.
There’s currently a 15% off storewide with this code ‘LOVEHITCASE15’
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Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
