Apple’s 2024 Pride Collection Shines Light on LGBTQ+ Communities

Apple’s 2024 Pride Collection shines light on LGBTQ+ communities

To champion global movements to protect and advance equality for LGBTQ+ communities, Apple is introducing a new Apple Watch Pride Edition Braided Solo Loop, available to order starting May 22, along with a matching watch face and dynamic iOS and iPadOS wallpapers, available in an upcoming software update. For the first time, the Pride watch face and wallpapers can be customised to showcase a spectrum of colours representing the vibrancy and diversity of LGBTQ+ communities.

Through this Pride Collection, Apple is proud to continue its support of LGBTQ+ advocacy organisations whose efforts are bringing about positive change, including ILGA World, a global federation committed to advancing the rights of LGBTQ+ people worldwide; and the Human Rights Campaign, a global advocacy group working to ensure all LGBTQ+ people are treated as full and equal citizens. Additional advocacy organisations Apple supports include Encircle, Equality North Carolina, Equality Texas, GLSEN, Equality Federation, the National Center for Transgender Equality, PFLAG, SMYAL, and The Trevor Project.

The new Pride Edition Braided Solo Loop evokes the strength and beauty of LGBTQ+ communities with a vibrant, fluorescent design inspired by multiple pride flags, and features a laser-etched lug that reads “PRIDE 2024.” The colors black and brown symbolize Black, Hispanic, and Latin communities, as well as those impacted by HIV/AIDS, while the pink, light blue, and white hues represent transgender and non-binary individuals.

The new Pride Radiance watch face and iOS and iPadOS wallpapers bring bold, symbolic colour to Apple Watch, iPhone, and iPad. Signalling hope, strength, and fellowship to LGBTQ+ communities, the beams of light glow against a dark background, and stack on top of each other to represent the everlasting impact of LGBTQ+ activism and its role in illuminating the path to greater equality for future generations.

Users can choose from a spectrum of colours to personalise their watch face and wallpapers. On Apple Watch, the colours trace each numeral of the watch face and react in real time as the user moves their wrist based on input from the gyroscope. On iPhone and iPad, beams of colour spell out “Pride” and dynamically move when the user unlocks their device. The new Pride Radiance watch face and iPhone and iPad wallpaper will be available soon with watchOS 10.5, iOS 17.5, and iPadOS 17.5.

Pricing and Availability

• The Pride Edition Braided Solo Loop will be available to order on apple.com/uk and in the Apple Store app beginning May 22, and will be available at Apple Store locations beginning May 22 in the U.S. and Canada and May 23 in other regions, for £99.

• The Pride Edition Braided Solo Loop is available in 41mm and 45mm sizes, and is compatible with Apple Watch SE and Apple Watch Series 4 or later.

• The new Pride Radiance watch face and iPhone and iPad wallpapers will be available soon with watchOS 10.5, iOS 17.5, and iPadOS 17.5.

• Customers can download the matching Pride Radiance watch face through the Apple Watch app, on the Apple Store app, or at apple.com/uk.

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